Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

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Version One Ventures

OCTOBER 31, 2016

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development.

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bizthoughts.mikelee.org

MARCH 8, 2012

iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. toolbars in browsers #distribution # 19 hours ago @davemcclure Idea 1: Have a core part of your product become more useful with friends, ie. startupcto

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Steve Blank

MAY 18, 2009

Next, you have to deal with the daily crisis of product development and acquiring early customers. And here’s where life gets really interesting, as the reality of product development and customer input collide, the facts change so rapidly that the original well-thought-out business plan becomes irrelevant.

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Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. I was simply confused about what a plan was for. Love/Hate Business Plan Competitions Steve Blank [.]

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

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Startup Lessons Learned

NOVEMBER 7, 2008

They would make commercials about a new book series, and then run the commercials at times when the TV rates were low (late night, UHF channels, etc) If they got enough orders, they then decided to print the series. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

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Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter? End result?

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

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Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

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Startup Lessons Learned

JANUARY 18, 2010

Lessons Learned by Eric Ries Monday, January 18, 2010 Case Study: Continuous deployment makes releases non-events The following is a case study of one entrepreneurs transition from a traditional development cycle to continuous deployment. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. would look in each of the verticals.

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www.quora.com

JANUARY 16, 2011

14 Comments • Nov 15, 2010 +1 for use of Platonic. D Craig Montuori • Nov 15, 2010 My original comment (asked as an answer): Well written, good points. Anon User • Nov 15, 2010 Ryan another thing you can do if you like is to vote up this answer, which will also show your endorsement of it.

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Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. If you want to expand your pool of available passive candidates, give a site like NotchUp a try.

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Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Keep core development in-house. Do it yourself.

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Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

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techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. In a new venture, it’s typical that each team member will likely wear multiple hats (i.e.

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Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. So far, so good.

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San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). The solution for app developers caught in this vicious cycle is to develop competency in positioning. the fatigue rate of customers in that notification channel 2.

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Metrics San Francisco Lean Viral 88

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. startupcto

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Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Bring your questions.

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Startup Lessons Learned

AUGUST 16, 2010

Lessons Learned by Eric Ries Monday, August 16, 2010 Case Study: SlideShare goes freemium (Normally, I do not write about companies that are doing a marketing launch. First, SlideShare is a fantastic product (that I use on a regular basis) and an impressive company example of Lean Startup practices in action.

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San Francisco Lean Analytics Continuous Deployment 167

mashable.com

JUNE 11, 2013

In fact, recent research shows that 75% of startups fail (based on a study of 2,000 startups that received VC funding from 2004 to 2010). Follow @mashable. see more > Search. Social Media. Entertainment. US & World. Watercooler. Social Media. Entertainment. US & World. Watercooler. Company About Us Licensing & Reprints Archive.

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Steve Blank

MAY 4, 2009

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

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ConversionXL

FEBRUARY 9, 2016

2010 – Sean Ellis, who currently runs Qualaroo , coins the term “growth hacking” in his article, Find a Growth Hacker for Your Startup. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Step 1: Product Development. Absolutely not.

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ConversionXL

JUNE 9, 2016

Roughly three out of four consumers rely on social networks to guide their purchase decisions according to Gartner, July 2010. Here are five of those ten reasons, in summary… Make smarter inventory and product development choices by asking customers to vote on the products they’d like to purchase.

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Hunter Walker

JANUARY 15, 2017

Hunter Walk: DSPTCH started in 2010 as a side hustle out of your apartment. Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. and reached out. The majority of my hours was previously being spent on the logistical side.

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Startup Lessons Learned

SEPTEMBER 19, 2009

In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Case Study: Continuous deployment makes releases n.

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www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. You have heard, I am sure, that venture capitalists only invest in very large market opportunities - $500 million to $1 billion. But you have, perhaps, heard less specific discussions on what angel investors are looking for.

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www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. You have heard, I am sure, that venture capitalists only invest in very large market opportunities - $500 million to $1 billion. But you have, perhaps, heard less specific discussions on what angel investors are looking for.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Case Study: Continuous deployment makes releases n.

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Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. It has channels to speak to but they continue to be closed and frankly rather rude.

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Startup Lessons Learned

SEPTEMBER 15, 2009

g2s The very abbreviated version of Customer Development (channeling Steve Blank ). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco. Facebook Fans Recent & Upcoming Events 2010 I am experimenting with using Plancast to track my 2010 event schedule.

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Startup Lessons Learned

MARCH 31, 2009

My overwhelming takeaway from the most recent Lessons Learned survey is that there is tremendous hunger out there for in-depth opportunities for entrepreneurs of all stripes to develop their lean startup skills. As you can tell from recent posts, Ive been experimenting with different formats and channels to try and find the best way to help.

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