Remove 2010 Remove eCommerce Remove Metrics Remove Retention
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Using Cohort Analysis for Conversion Optimization

ConversionXL

The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Will this cohort help me improve that metric?”.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Sean Ellis coined the term “growth hacking” way back in 2010. For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Note: Drew suggests starting with the retention goal first.). Since then, the term has taken on a life of its own.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141
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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. And that is where carefully crafted post-purchase emails come in.

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High Velocity Testing: Should You Really Move Fast and Break Things?

ConversionXL

While Twitter’s growth is currently disappointing investors , it grew rapidly from 2010 to 2012. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. Retention: Optimizing for the second, third, fourth conversion. The holidays for eCommerce, things like that.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Putting fun into ecommerce.

Internet 114