Using Cohort Analysis for Conversion Optimization
ConversionXL
OCTOBER 13, 2015
The class of 2010 is a cohort, because every student in the group graduated in 2010. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Will this cohort help me improve that metric?”.
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