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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.

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[Event] [Singapore] Techventure 2011: A Sign of Increasing Asian Technology Innovation

YoungUpstarts

But those same words could easily be applied to the Singapore-based technology entrepreneurs present at Techventure 2011. The hope is to get even more experienced investors and entrepreneurs to invest in local startups and provide them with systematic management guidance and mentorship.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

But even more exciting is when I see inflection points of adoption — which is why 2011 was a particularly exhilirating year for me. What We Saw in 2011…. The list of applications to engage, empower and organize citizens continues to grow, and will be one of the most defining legacies of 2011.

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Why LP’s Passed on Seed Funds 10 Years Ago (And What’s Happened Since)

View from Seed

But in the grand scheme of things, 10 years is a blip, and one that had a continuous bull market in tech. The reality is that seed investing as a strategy was not a new thing back in 2011, and one could point to multiple prior waves where this sort of investing just didn’t work. In some ways, this feels like an eternity.

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The End Of Marketing As We Know It

YoungUpstarts

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. A number of studies are showing that people no longer pay much attention to traditional marketing as they progress through the ‘buyer’s decision journey. Of course, not everyone in the marketing world clings to worn-out methods.

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Female Founder Interview: Adriana Rozo-Angulo, author of The Buoyant Business: How Simplicity Can Keep Organizations Afloat in a Stormy Economy

The Startup Magazine

Utilizing these experiences and the principles of a Lean Six Sigma Black Belt, she started MAS Connections in 2011. How does the work-from-home trend affect the ability for companies to implement business transformation programs? Efficient processes, metrics, and KPIs helps them establish a continuous improvement program.

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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Both Sides of the Table

Marketing, recruiting, building data products & tools, event management, analyzing the portfolio, etc. Just as Yves mentored me when I became his co-managing partner in 2011, he didn’t seek to ride off into the sunset either. He launched our scout program as an example. And all the platform stuff. Wait, What About Yves?

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