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The End Of Marketing As We Know It

YoungUpstarts

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. A number of studies are showing that people no longer pay much attention to traditional marketing as they progress through the ‘buyer’s decision journey. Of course, not everyone in the marketing world clings to worn-out methods.

Marketing 234
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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Both Sides of the Table

He said to me (only 9 years ago), “I hope you’re not just hiring her because she’s a woman.” (I Marketing, recruiting, building data products & tools, event management, analyzing the portfolio, etc. Just as Yves mentored me when I became his co-managing partner in 2011, he didn’t seek to ride off into the sunset either.

Partner 361
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HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Adam Gilbert , My Body Tutor.

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Female Founder Interview: Adriana Rozo-Angulo, author of The Buoyant Business: How Simplicity Can Keep Organizations Afloat in a Stormy Economy

The Startup Magazine

Utilizing these experiences and the principles of a Lean Six Sigma Black Belt, she started MAS Connections in 2011. How does the work-from-home trend affect the ability for companies to implement business transformation programs? Efficient processes, metrics, and KPIs helps them establish a continuous improvement program.

Founder 113
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
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More On Recruiting Programmers To Your Startup

Feld Thoughts

Program with the person live. Trada, like many of the companies we’ve invested in, had spectacular growth (both revenue, customers, and headcount) in 2011. It’s an extremely tight hiring market for software developers right now. You can do this on a whiteboard or on a computer.

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Good Marketing Strategy Becomes Culture :: Small Business.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.