article thumbnail

FinTech Innovation Lab Launch Event – June 2, 2011

David Teten

How are you allowing employees to interact with social media? LYONS: We allow them to use social media on their personal devices (laughter). Sales cycle can often go into something like co-development. 2-18 month sales cycle. Especially with machine learning techniques. KUNZLE: Push us for fast decision.

article thumbnail

Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 2011 – “There is no network effect in the enterprise software business; it’s not a category we invest in anymore”. 2013 – “Media and content is a hit driven business – we simply don’t invest in it”. (?????).

Widget 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? sales and marketing. (10).

article thumbnail

Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 2011 – “There is no network effect in the enterprise software business; it’s not a category we invest in anymore”. 2013 – “Media and content is a hit driven business – we simply don’t invest in it”. (?????).

Widget 60
article thumbnail

Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. sales and marketing. (10). ► 2011. (2).

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Only 30 days after it’s launch on June 9th 2011, Fab had 300,000 registered members & over 10,000 members making a purchase, resulting in 1.3 million in sales and selling an average of 1,000 items per day.

article thumbnail

Beware The Consultant

infochachkie.com

To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. you know of anyone in the social media marketplace that might be able to help? Interview: Mark Douglas, President & CEO, SteelHouse Media. |. Pyramid Power.

Equity 40