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Giving Tuesday: Five Ways to Engage Your Board

Board Effect

Giving Tuesday was created when the 92 nd Street Y and the United Nations Foundation came together in October 2012 to get the “giving season” off to a good start. Mashable made the public announcement, and Giving Tuesday quickly went viral. Outline a Giving Tuesday campaign for your board. Explain how to make it successful.

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

Unusual, unique and eye-catching marketing campaigns are often pursued in an attempt to become separate from the herd. Here are five crazy marketing campaigns that paid off for start-ups and new businesses: Uber. The stunt went viral, with the app receiving plenty of publicity. Tommy Hilfiger Corporation.

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7 Ways Entrepreneurs Can Use Video To Grow Their New Business

Duct Tape Marketing

Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. Dash, a startup company founded in 2012. What about cake mixes?

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ► 2012. (1). Popular Media: the key to viral marketing. Design courtesy of Ashley Cecil.

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Small business and startups: great reads from the business press

crowdSPRING Blog

The Small Business Lending Fund was designed as an answer to small businesses that said banks were too scared to lend them money.”. Thanks to credit crunches and slow sales, experts say the key to budgeting for 2012 is being prepared for the worst. 5 great viral marketing campaigns (and what small businesses can learn from them!).

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

This is my recap of what stood out to me this year and what I’m looking forward to in 2012 — we are only in the beginning of many revolutions. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. What’s Next in 2012….

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Design & Production. MediaNext 2012. 07/25/2012. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”