2012, Cost, Metrics and PR - StartUpRoar

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2012

Cost

Metrics

PR

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Monday, January 16, 2012. The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. ▼ 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. Portfolio.

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

Software Review

Software Review Metrics Valuation Technical Review

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Trending Sources

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. PR and publicity drive attention…to drive sales.

Retention Metrics Acquisition Conversion

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? (1). ► 2012. (1). SaaS business metrics: why are they different?

Software Review

Software Review Technical Review Valuation Europe

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Europe Technical Review Search

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Scaling lessons learned at Dropbox, part 1

eranki.tumblr.com

JULY 13, 2012

July 12, 2012. App-specific metrics. Apr 8 2012 14:33:59 POST. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:00 GET. Apr 8 2012 14:34:01 POST. have serious security problems and seem to be able to weather a small PR storm. is it worth the engineering or product cost?) Rajivs blog. RSS Archive.

Software Review

Software Review Database SQL Security

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Cloud Europe

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Twitter Link Roundup #166 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

FEBRUARY 15, 2013

Metrics for Series A – [link]. Before You Add That Feature, Do You Know The Real Cost? Airbnb’s Big 2012: 4X Guest Growth And 2X The Number Of Listings In 192 Countries Worldwide – [link]. Why Humility is Essential for Every New Startup Hire – [link]. Venture Math 101 – [link]. – [link].

Social Media Small Business Design Media

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Twitter Link Roundup #119 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

FEBRUARY 10, 2012

Good to see companies focus on real advertising metrics – [link]. How Much Does It Cost to Travel The World For One Year – [link]. Oscar nominations 2012: if posters told the truth – in pictures – [link]. Pinterest is quietly generating revenue by modifying user submitted pins – [link]. – [link].

Social Media Small Business Design Media

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Cloud Europe

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

crowdSPRING Blog

AUGUST 2, 2016

It also seemed exceedingly basic following the somewhat revolutionary logo designs featured by the Obama campaign in 2008 and 2012. It has been argued that social media is what handed President Obama the White House in both 2008 and 2012. It’s just not as simple as the metrics might suggest. Round Seven: Speech and PR.

Social Media Marketing Campaign PR

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle?

Software Review

Software Review Cloud Technical Review Sales Cycle

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. ► 2012. (1).

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

In addition, Cardo got a lot of press for this initiative - so, overall great PR at minimal cost and this shows how web 2.0 ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Portfolio.

Software Review

Software Review Technical Review Viral Europe

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The Top 15 Business Trends to Avoid for 2018

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Thanks to Richard Laermer , RLM Pr. But their value has steadily declined since the beginning of 2012. Avoid Making Your Own Mobile Apps.

Viral

Viral Social Media LLC Mobile

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Why Metrics Get Worse With Scale

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup. in 2009 to $11.80

Metrics

Metrics Churn Rate Acquisition SEM

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review RSS Europe

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio. The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. ► 2012. (1). Online Gaming. (1).

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review IPO Cloud

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. ► 2012. (1). Online Gaming. (1).

Software Review

Software Review Technical Review Cloud Forecast

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

This drop in public valuations basically means that private companies lost half of their value in a comparable way and therefore the cost of capital doubled in the past month, pushing much higher the hurdle for any additional investment, be it in sales, marketing or R&D. ► 2012. (1). How long will the downturn last?

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Cloud IPO Jordan

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Venture Capital Cloud

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The 15 Business Trends To Avoid This Year

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. Thanks to Richard Laermer , RLM Pr. But their value has steadily declined since the beginning of 2012. Avoid Making Your Own Mobile Apps.

Viral

Viral Social Media LLC Mobile

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. What is my cost of capital and how much is worth an incremental upfront payment? If you assume that the cost to renew a contract costs you 20% of the MRR, then adding increasing the commission by 10% for each additional year seems reasonable.

Software Review

Software Review Clawback Sales Salary

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Brian, Paglo www.paglo.com.

Software Review

Software Review North America Europe Metrics

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

To learn more about the story, you can go to their website: [link] Their cost is reasonable (entry point is ~$5,000/month). ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. at 7:13 PM.

Software Review

Software Review Viral Media Marketing

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Global Technical Review Europe

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What Businesses Can Learn From Donald Trump’s Email Marketing Failures

crowdSPRING Blog

JULY 18, 2016

If we’re being honest, there have been a slew of PR and marketing missteps made by Team Trump in the election cycle thus far, and none of them have had the impact one might expect. By 2012, the numbers were astounding. Those metrics ain’t pretty. Frankly, I can’t believe it took them that long. Probably not.

Email

Email United Kingdom Marketing Iceland

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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

SEPTEMBER 2, 2008

because all your costs are up front, and your revenue is over a five year period, the more you sell, the more you lose. ► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. per share to $8.0

Software Review

Software Review Software Technical Review Cloud

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Venture Capital Technical Review Europe

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Save the planet!

Cracking the Code

JUNE 18, 2007

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

McKinsey highlight #1: the art of cost cutting or how to save 70m with a measuring spoon. TOP or Total Operational Performance, is a cost cutting approach, where your objective is to cut 40% of all the "not-strictly-necessary costs" by doing things differently. Wish all such solutions cost $4.! ► 2012. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

► 2012. (1). Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different? McKinsey highlight #1: the art of cost cutting or. Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.

Software Review

Software Review Technical Review Technology San Francisco