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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Answer their questions, show them how to use your products, and provide customer reviews. How will 2013 compare?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113
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Announcing Multicoin Capital

Austin Startup

Before graduating, I decided to forgo the finance path and instead dove into engineering and later sales and product management roles at VersaSuite (health IT) in Austin. We’ve been investing in cryptoassets since 2013. As entrepreneurs, Tushar and I immediately knew that when product-market fit hits you in the head, you jump on it.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So what happens when production is reduced by 99% and distribution bends to infinity? Video production & distribution is becoming much more programatic. That would be like selling physical consumer products and deciding not to sell at Walmart. That is the definition of Disruptive Technology. MSN & AOL.

Video 339
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Courting Content, Not Controversy

Startup Lessons Learned

Among the dozens of recent examples we’re aware of, here are just a few from 2013 alone that make the point: TechCrunch Disrupt kicked off with hackathon demos that included an app called “Titstare” and, separately, a guy on stage simulating masturbation. We believe most conference hosts aim to create a great atmosphere for learning.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

Affiliate 111