The Next Web

SEPTEMBER 15, 2013

Over the course of 2013, the API industry has matured a great deal. They should not be trying to generate new revenue streams or reach new audiences through such programs. The key to a successful API program is to know your audience. Your audience is defined by your business opportunity. The bottom line.

API 135

API Audience Dividend Programming 135

David Teten

AUGUST 8, 2013

You probably have to make presentations, but does the audience hear what you’re saying? National Automotive Dealers Association, [link] , as of August 6, 2013. Consider your audience and venue when structuring your slide style. If applicable, use a visual mnemonic to help the audience retain your message.

Technical Review 114

Technical Review .Net Audience Naming 114

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Step four is focusing on expanding your reach to new relevant audiences. Earning time, instead of just buying it on TV.

Analytics 165

Analytics Marketing Channel Metrics 165

om.co

FEBRUARY 5, 2013

In the early days, my belief was that blogs (or as I called them micro-pubs back in 2002) would grow really fast and it would allow me to aggregate large subsets of audiences around specific niches. The niche audiences were slower to develop, and advertising support never really showed up. And so we built our company. They may [.].

Founder 80

Founder Conversion Distribution Silicon Valley 80

Up and Running

JULY 19, 2014

The show premiered in 2013 to critical acclaim, and in June 2014 Netflix released all 13 episodes of its second season. Know your (captive) audience. Although it’s probably not “incarcerated women age of 18-80,” you still need to define your target audience.

Distribution 77

Distribution Differentiation Reputation Audience 77

Up and Running

DECEMBER 16, 2014

With over 30 years of experience, Jennefer is a PR veteran, and was named in 2013 as one of the country’s top 10 CEOs and entrepreneurs by “MadameNoire” magazine. The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

ConversionXL

MARCH 25, 2020

Jimmy Daly deserves credit for framing the issue : Your readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve. Up-to-date content can be a differentiator. Brian Dean introduced the “ Skyscraper Technique ” in 2013 to out-long-form the long-formers.

Analytics 68

Analytics Metrics Technical Review Search 68

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

mashable.com

JUNE 11, 2013

By Lauren Drell 2013-06-10 14:46:07 UTC. Settling on a clear focus — your product, your audience, your strategy — is critical from day one. Others can help provide feedback on your differentiation or competition. ©2005-2013 Mashable, Inc. Sites Jobs Events Social Good Summit Media Summit Career Expos.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

Up and Running

JANUARY 13, 2021

Analyze your target audience and competitors. You need to know answers to questions like, who’s your target audience? By having a clear focus and personality that your target audience can identify with. If you’re not sure where to start, try to define your audience first and see if those same words fit the image of your brand.

Naming 123

Naming Audience Design Green 123

ConversionXL

AUGUST 21, 2015

In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on a banner ad. amateur ad design.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. Use research to speak to what your audience cares about. No problem.

Customer 92

Customer Audience Campaign Social Media 92

abovethecrowd.com

OCTOBER 1, 2013

This is the art of conversion: improve your site’s conversion and you simultaneously increase operating leverage AND increase competitive differentiation – a truly powerful combination. In 2013, we are in the midst of a critical platform transition from the browser-based Internet to mobile applications platforms like iOS and Android.

Metrics 93

Metrics Conversion Internet Acquisition 93

crowdSPRING Blog

JULY 14, 2016

. […] According to theory, the surprisingly strong effect of brand familiarity does not only influence the extent to which brand perceptions and behavioral intentions are stimulated, it can also result in higher levels of trust and satisfaction with the crowdsourcing brand in the long run (Perera & Chaminda, 2013). […].

Marketing 48

Marketing Romania Campaign Differentiation 48

The Next Web

FEBRUARY 3, 2014

Twitter did the same thing with mobile-advertising exchange, MoPub , in 2013. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article. A link to sponsored content on the Buzzfeed homepage.

Advertising 139

Advertising San Francisco New York Viral 139

ConversionXL

MAY 16, 2018

Email tests can be deployed very quickly to a wide audience. Unless you plan to receive a response from every single person in your audience population (which is impossible if your audience is still growing) you are making a statistical inference based on a sample. Email Testing. Want a memorable rule of thumb?

Marketing 133

Marketing Metrics Programming Design 133

reidhoffman.org

NOVEMBER 12, 2013

First, understand your audience. Today in 2013, the majority of LinkedIn’s revenue comes from an enterprise version of our subscriptions product. In 2013, it’s whether you can break through the noise. What’s your differential business strategy? Your differential growth strategy? Your differential product?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

FEBRUARY 9, 2016

May 2013 – Gagan Biyani, who is currently the CEO of Sprig , writes Explained: The actual difference between growth hacking and marketing , which essentially equates growth hackers and marketers with limited time / resources. There are just too many variables… Different audiences. via TechCrunch). Different contexts.

Retention 48

Retention Metrics Acquisition Conversion 48

Hippoland

JUNE 29, 2018

That first event in 2013 was held at Intuit, and just < 200 attendees paid between $100-$200 per ticket. Photo credit: Lesley Grossblatt Compared to the 2500 people – both technical and non-technical – who come from all over the globe to attend Hustle Con today, the look-and-feel back then was janky as all hell.

Revenue 48

Revenue Product Audience Bootstrapping 48

Hippoland

JUNE 29, 2018

That first event in 2013 was held at Intuit, and just < 200 attendees paid between $100-$200 per ticket. Photo credit: Lesley Grossblatt Compared to the 2500 people – both technical and non-technical – who come from all over the globe to attend Hustle Con today, the look-and-feel back then was janky as all hell.

Revenue 48

Revenue Product Audience Bootstrapping 48

Hearpreneur

JULY 10, 2015

I add other differentiators by podcasting and creating expert-sourced ebooks or videos. When we launched in 2013, our initial focus was on providing instructional content on how to run a small business. We looked at the numbers and ‘found’ our audience. Thanks to Stacey Feeley, Silikids ! 10) Looking at Unmet Needs.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

Up and Running

NOVEMBER 15, 2016

As best we can tell, our company was the first city-themed subscription box when we launched in 2013,” says Sam Davidson of his business Batch. “No Run a survey and ask your target audience. An important part of the idea validation process is actually getting out and interacting with your target audience.

Business Model 60

Business Model Demand Audience Forecast 60

Up and Running

APRIL 6, 2016

By 2013, the number of annual spa visits had increased to 164 million, with total revenues of $14.7 Taking the time to carefully select your service offerings will help you to better differentiate your business from your competitors. Decide on the audience you want to attract.

Small Business Administration 60

Small Business Administration Hiring Employee Design 60

Hearpreneur

SEPTEMBER 11, 2015

Just how would one cope with a moment when the media are portraying aspects of your character to a very large audience with an agenda of dramatic effect and political grandstanding. Each year I have grown my business and last year I increased my sales by almost 30% from 2013. Image Credit: Annah Stretton.

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Hearpreneur

AUGUST 19, 2015

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Anyone can create a website, register a business but creating one that connects to the right audience is key, that is my area of expertise. 5) Market Downturn.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

ConversionXL

JULY 2, 2015

Relevancy, quantifiable value, and unique differentiation. Note that the target audience here is high-school students, and this data may be skewed. Google actually did a study in 2013 that showed 70% of people use the click-to-call feature. Images communicate much faster than words. What should your value proposition convey?

Conversion 48

Conversion Video Mobile Differentiation 48

ConversionXL

JULY 2, 2015

Relevancy, quantifiable value, and unique differentiation. Note that the target audience here is high-school students, and this data may be skewed. Google actually did a study in 2013 that showed 70% of people use the click-to-call feature. Images communicate much faster than words. What should your value proposition convey?

Conversion 48

Conversion Video Mobile Differentiation 48

ConversionXL

OCTOBER 31, 2022

Leverage Lookalike audiences to reach new customers 2. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging. Neglecting customer segmentation means neglecting to understand what truly captivates and motivates your audience. When this happens, messaging falls flat.

eCommerce 102

eCommerce Audience Differentiation Campaign 102