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Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

For starters, marketing automation refers to technology that allows marketing departments and organizations to more effectively market on multiple online channels (such as email, social media, websites, etc.) Marketing automation solves the marketers age-old problem of attributing marketing spend to earned revenue. Sounds good, right?

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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

In a 2013 study by Millward Brown & Compete , a similar trend was found, with competitive intelligence being dead last on the list of popular optimization tactics (even more surprising that A/B testing came in second though). Blog eCommerce Resources Landing Pages Lead Generation' image source.

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Creating a Strong Online Presence for Marketing Success

Duct Tape Marketing

If it’s relevant to your business, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online. Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. Learn the release schedules for new products, new content, new campaigns within other channels. Seasonality – Most businesses have a seasonality factor that influences top converting terms.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7

Affiliate 111
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Look at the colors.

Analytics 165
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Onboarding Emails: What Happens After They Subscribe?

conversionxl.com

Lead Generation. Think about every lead magnet you ever signed up for. Demand Gen’s 2013 lead generation benchmark report found that 53% of marketers are focusing on getting more leads rather improving the quality of the leads they already have. How To Boost eCommerce Revenues With Upselling.

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