Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails. Here’s the catch.

Marketing 59

Marketing B2B SEO Campaign 59

Duct Tape Marketing

APRIL 28, 2016

The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know. And technology has changed the way it works: Social media is the new word-of-mouth marketing. Don’t forget the follow-up.

Social Media 28

Social Media Retention Channel B2B 28

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Social Media – 60.16%. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. 5 Dimensions of Rockstar B2B explainer videos. Examples of Awesome Explainer Videos: Step 8 – The Importance of Social Proof, Authority & Testimonials. Making The Most Of Your Autoresponder Campaign. Feb 01, 2014 @ 06:04:47.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. That was up from 30% in 2014. Case in point: Earlier this year, we ran a secret shopper-style survey where we filled out lead capture forms and made sales inquires on 433 B2B websites. Form Performance, By the Numbers. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.

Marketing 28

Marketing North America Lead Generation B2B 28

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. After that, get to work on your local SEO campaign. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. A visual that featured both the Datorama and Salesforce logos could have provided a visual way of communicating the acquisition—ideal for sharing on social media or earning image links. food, fashion) with wide appeal.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131