ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. An impressive 23.63% became affiliates in 2014. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation.

Analytics 141

Analytics Metrics Mobile DC 141

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. How do most visitors feel about video? As it turns out, pretty good… Image Source.

Video 48

Video Conversion Mobile Search 48

YoungUpstarts

MAY 11, 2015

For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore. Without the large dedicated digital and social media team that many large brands have, even this can seem daunting.

Social Media 100

Social Media Media Asia San Francisco 100

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing is a marketing model that requires a lot of marketing messages to be pushed out through various channels in the hope that the right message makes it to the right person. Source: Hubspot state of inbound report, 2014]. photo credit: State of Inbound 2014. This is an expensive marketing model.

Marketing 28

Marketing North America Lead Generation B2B 28

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? I agree with the adage of “do not feed the trolls.”

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! The graph below shows the predictions of what would have happened if aggressive intervention started in June 2014.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.

Social Media 60

Social Media Media B2C B2B 60