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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Analytics 141
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So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” from administration to politik?

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It's Not The Ink, It's The Think: 6 Effective Data Visualization Strategies

Occam's Razor

Very often the output of our work with Big Data or Small Data, Google Analytics or R, will end up in a few cells of a spreadsheet or a table in Word/Keynote/PowerPoint. There is only one simple message above, and just two metrics that matter. I did not want to call anyone out, we all suck at this and we all need to get better together.

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Focus on all three with everything you do with digital analytics. Everything.

Metrics 155
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. Focusing on the Wrong Metrics.

PPC 48
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The Ultimate Guide to Starting a Software Company

Up and Running

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. This way, you can see which marketing channel gives you the most value.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163