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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Here’s Mike’s comment: Boston’s B2C problem is one of values. Michael Troiano (@miketrap) July 21, 2015. . Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. We had a plan.

Boston 120
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. There’s a lot we can do online to help our sales teams close deals. Image Source.

B2B 48
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4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Whoever said B2B companies couldn’t humor their audience, has clearly never visited Wistia. Ellen Oostenbrugge (@ellenvanoosten) August 10, 2015.

B2B 100
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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Whether or not you can believe it, 2015 is quickly approaching. Educating Your Audience. Instead, founders should be focusing on developing a content strategy for 2015 that allows them to educate, engage, nurture, and close sales throughout the entire year. – Kelsey Meyer, Influence & Co. The new year is fast approaching.

Founder 124
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Closing Data's Last-Mile Gap: Visualizing For Impact!

Occam's Razor

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 130
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How to Create an On-Demand Super App like Gojek?

ReadWriteStart

Later in the year 2015, the company added four more services which include ride-hailing, online payment, food delivery, and online shopping. Target audience analysis. Well, before stepping into a business , it is important to know your audience. Hence, a proper target audience analysis is a must. Current trends.

Demand 78
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163