Startup Professionals Musings

JANUARY 31, 2011

So far, it’s just another mobile phone app that tells people where there friends are (Foursquare and Facebook Places), but it’s poised to be a lot more. Beyond mobile phones, the same concepts can be applied to embedded systems, portable navigation devices, and laptops. Sponsorships and advertising.

B2B 227

B2B Startup Angel Investor Forecast 227

YoungUpstarts

SEPTEMBER 26, 2017

Much has been written about the gig economy, also known as the sharing economy, collaborative economy, or platform economy, and it’s clear, then, that this mobile-centric marketplace of freelance workers has shattered all expectations. The gig economy has transformed and disrupted the global workforce. Everything on demand.

B2B 133

B2B API Silicon Valley Portland 133

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Reid Hoffman

APRIL 17, 2019

Mobile money is transforming financial services in the frontier markets with over 850M registered accounts. The best way to combat global poverty at scale is to put money directly into the hands of millions of people who have very little of it. And as a venture capitalist, I know the same!)

Africa 28

Africa B2B Cofounder Global 28

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size.

Analytics 100

Analytics Social Media Marketing Media 100

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In 2015, Eddy Lu and Daishin Sugano launched GOAT , a marketplace for the exchange of sneakers. Julie Wainwright founded The Real Real in 2011.

Internet 88

Internet Matching Vertical Hosting 88

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 billion payments we processed were made on a mobile device. Here’s an excerpt from Harvard University ‘s about blurb… Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally.

Conversion 48

Conversion Audience Massachusetts Social Media 48