Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

DECEMBER 7, 2015

Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. When we say “the search engines”, we really mean Google. Direct data is the granular pieces of information that appear with business listings in search engine data. And let’s be honest.

SEO 28

SEO Phoenix Arizona Lead Generation 28

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). And what data are companies personalizing based on? That’s also varied.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Insert line of code. What’s the lift?

San Antonio 86

San Antonio Metrics B2B Analytics 86