article thumbnail

What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. Here’s Mike’s comment: Boston’s B2C problem is one of values.

Boston 120
article thumbnail

Lean LaunchPad – For Deep Science and Technology

Steve Blank

A focus on scientists and engineers. We created an additional Spring section of the class with a focus on commercializing inventions from Stanford’s scientists and engineers. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. 2015 Instructors : Jeff Epstein, Steve Weinstein. Team TakeCare.

Lean 326
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Fast forward to today; since we founded Taxfyle in 2015, it has earned the support and investment of numerous venture capitalists and is one of the fastest-growing companies in any sector in the U.S. Last year, Taxfyle ranked No.

CPA 172
article thumbnail

How to Optimize Videos for Conversions

ConversionXL

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Optimize Videos for Search Engines.

Video 48
article thumbnail

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

It does not matter if you are a B2B or B2C or A2K, you will always see this. The drilldowns are Keyword, Source (engine) and Mobile Device Branding. How your search strategy is working for your company and what keywords and search engines you need to focus on in terms of improving your future mobile outcomes. Thank you.

Analytics 141
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

2015 site vs. 2017 site. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Lincoln Murphy: Marketing Success: Building a Customer-Centric Growth Engine. Confirm the validity of test results. What’s the lift?

article thumbnail

4 Local SEO Tips For 2016

Duct Tape Marketing

Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. When we say “the search engines”, we really mean Google. Direct data is the granular pieces of information that appear with business listings in search engine data. And let’s be honest.

SEO 28