Remove 2015 Remove B2C Remove Media Remove Mobile
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. It starts with sales enablement. What Is Sales Enablement and Why Should You Care?

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. In our case, Alignable members can decide to ask questions publicly or privately in groups and can post from their computer or their mobile if they’re on-the-go. Brand Ratings and Reviews.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Are they a lost cause?

Framework 163
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Is Above the Fold Really That Important?

ConversionXL

Optimizely has the call to action above the fold as well, but manages to avoid creating a false bottom by making the line “web and mobile apps” only partially visible. In the 2015 Q2 MOVR Report, it was concluded that 11% of mobile users start scrolling within 4 seconds when the page has finished loading.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%. Mobile App. What Does an Affiliate Marketer Look Like Today? So, who are these affiliates?

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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic.

Video 48