Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

SEPTEMBER 5, 2018

For most ecommerce entrepreneurs, building a business is all about optimizing the website, fine-tuning PPC advertising, and relentlessly perfecting email strategy. While mobile apps aren’t for everyone, in cases where they make sense, they’re highly effective in activating your customer base and amplifying revenue for faster growth.

eCommerce 60

eCommerce Mobile Developer Retention 60

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Never start a marketing campaign without a dedicated landing page. We had 245 attendees from 23 countries. hippo bandit ?

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. Maybe you’re pre-revenue. What if this campaign generated twice the revenue the last one did? traffic source).

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

MARCH 10, 2017

A big problem email marketers encounter is inconclusive tests… Image Source. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. Inconclusive tests happen… often.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Down from 28% in 2015.). Most of them are chasing increased conversion rates and revenue… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. via Maritz Loyalty Marketing).

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 16, 2016

You’ve likely read about tone of voice in a content marketing or social media context. (Or In 2015, 28% of the 4.9 Personality is a nice-to-have, but doesn’t inherently have anything to do with conversions or revenue. You can achieve this through customer interviews and other forms of market research.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. No, the first 2% is more valuable in terms of revenue. You can personalize just by understanding the markets. E.g. Message match / headline match from PPC ad to landing page.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MARCH 31, 2016

Molly Pittman , Digital Marketer : “In terms of Age (and Gender), a big misconception a lot of people have is that they MUST define their audience by these parameters. For example, our sister company Survival Life thought their target market was older, white males, and that’s who they were targeting on Facebook. via Digital Marketer).

Campaign 48

Campaign Algorithm Audience Metrics 48

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Identify changes in your marketing mix/strategy. It is 2015.

Metrics 60

Metrics Analytics Non-Compete Search 60