Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Have a vision. .

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

NOVEMBER 10, 2016

To achieve this mission, we established a framework that leveraged Marine Corps tenacity, agility, and adaptability to create a persistent culture of innovation. Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. Always Be Measuring. To think differently…be different.

Framework 325

Framework Lean Metrics Government 325

Steve Blank

NOVEMBER 10, 2016

To achieve this mission, we established a framework that leveraged Marine Corps tenacity, agility, and adaptability to create a persistent culture of innovation. Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. Always Be Measuring. To think differently…be different.

Framework 325

Framework Lean Metrics Government 325

ConversionXL

JUNE 16, 2016

For starters, our 2016 State of the Industry Report found that most respondents run fewer than 5 tests a month. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JUNE 21, 2015

The more agile you are, the bigger effect your optimization will have. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Agile means you need to move and respond fast, continuously incorporate customer inputs. Data is not easy.

Email 48

Email SEO Campaign Agile 48