Startup Professionals Musings

DECEMBER 23, 2016

Initiate new strategic partnerships and investigate acquisitions versus in-house changes. Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives. Marty Zwilling First published on Inc.com on 12/06/2016.

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Social Media Technical Review Metrics Channel 120

Cracking the Code

MARCH 28, 2022

Back in 2016, Europe and Israel had only four public companies worth less than $9B combined and local cloud companies had raised just $900M throughout 2015. One of the 2020 giants also left this select club: Zoom, which was impacted by the failed acquisition of Five9 and people’s gradual return to offices. vs US’ 2.4x).

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Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

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ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Build acquisition into your product (LinkedIn, TransferWise). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Create custom reports in Google Analytics using metrics & dimensions to create (horizontal) funnels and micro-conversions.

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ConversionXL

MARCH 6, 2019

LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. In case studies, LinkedIn touts cost-per-view metrics as low as $0.06, but, as Wilcox notes, that can add up quickly. LinkedIn began beta testing video ads in October 2017.

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View from Seed

AUGUST 30, 2016

TJ Parker (@tjparker) August 25, 2016. Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play.

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ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. In 2016, they had a huge layoff and had to shift strategy. There’s no single metric to track, there are many: Leads.

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Up and Running

APRIL 17, 2018

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. How will you know if your website is working for you if you never look at your metrics? Below I’ve included a list of basic metrics that can be calculated using information in your Google Analytics dashboard.

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Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Increase budget for the next period.

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Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

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Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

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Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 25, 2020

Stuff that was published prior to 2016 really took a hit: Some tools, like Animalz’s Revive , can help identify posts that recently lost organic traffic, but they can’t tell you when updating content is the content priority for your site. This metric is static unless a post is updated enough to change the publish date in WordPress.

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Analytics Metrics Technical Review Search 68

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. User Growth Snap’s user growth came to a near stop after Instagram launched a direct clone called Stories in September of 2016: Snap’s daily active users grew just 3% in Q4 2016. 2016/2017 Spectacles — capture video on the glasses.

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Steve Blank

NOVEMBER 10, 2016

Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. This rapid implementation creates real metrics that allow us to create quick, measurable value and kill bad ideas before too much time, money, and human capital has been spent on them. Always Be Measuring. To think differently…be different.

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Steve Blank

NOVEMBER 10, 2016

Real problems—when defined properly—have metrics that quantify the scope, magnitude, and impact. This rapid implementation creates real metrics that allow us to create quick, measurable value and kill bad ideas before too much time, money, and human capital has been spent on them. Always Be Measuring. To think differently…be different.

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Framework Lean Metrics Government 325

YoungUpstarts

FEBRUARY 26, 2019

This is a massive 320% increase, and the sector experienced a particularly sharp spike between 2016 and 2018 when it grew 79%. This boost can be explained as a by-product of a maturing digital marketing industry that can now apply metrics that prove the effectiveness of this channel for brand promotion.

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ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year.

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This is going to be BIG.

SEPTEMBER 12, 2022

On one hand, it benefited tremendously from the Trump backlash after the 2016 election and society’s focus on women. There’s a metric f**k ton of empty commercial real estate out there—yet landlords continue to try to squeeze existing tenants for every last dime.

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Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product.

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ConversionXL

JUNE 16, 2016

For starters, our 2016 State of the Industry Report found that most respondents run fewer than 5 tests a month. Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc.

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Board Effect

JUNE 23, 2022

Over 70% of people that we recruit into organizations never come back and make another gift, so we’re caught on this treadmill where we have to spend lots of money on acquisition which most nonprofits lose money on anyway, just to stand still.”. The average age of donors in the United States is 65 (compared with age 62 in 2016).

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Startup Professionals Musings

SEPTEMBER 19, 2016

Define and use metrics to measure your progress. If your comfort zone is relying on gut reactions, it’s time to stretch your understanding of what constitutes customer acquisition cost, margins, pipeline closure rates, and sales ROI. Marty Zwilling First published on Forbes on 09/13/2016.

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Startup Professionals Musings

MAY 9, 2016

You need to nurture non-organic growth partnerships and acquisitions to maximize your valuation. The smart ones in this category know when it’s time to bring in an outside more experienced CEO, or step aside voluntarily when investors start demanding new management disciplines and metrics. Not every entrepreneur needs to scale.

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Up and Running

JANUARY 27, 2016

9 lessons learned from 2015: Lesson #1: Use customer feedback as an engagement metric. Yet, by increasing that basic engagement metric, we’ve seen engagement increase overall.”. We covered some of our favorite new trends for 2016, and we’re not the only ones looking forward to trying new tech. .

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ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Similarly, growth marketers, digital analysts, email marketing specialists, and customer acquisition specialists all do some form of conversion optimization.

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Hippoland

JUNE 26, 2016

The event is on July 17, 2016 in the Bay Area. But, for most companies, it will cover something like this (not necessarily in this order): Problem Solution / Your Product Traction / Your Unit Metrics Team Market Problem - Interestingly, most people glance over this slide. What customer acquisition channels did you test?

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Email Seed Stage Cofounder Demand 91

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

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Occam's Razor

JULY 13, 2017

Oh, or your main traffic sources and the visitor acquisition metrics? This is the simple view that greets you, outbreaks from 1890 to 2016 with vaccine development during that same time…. How about displaying countries and products purchased? So much to do, so simply, and so little time! And how can we do it better?

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ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. As Mavrck outlined , there are 5 metrics used to track the ROI of influencer marketing: Cost per Impression. Cost per Acquisition. Image Source.

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Hippoland

JULY 10, 2016

The event is next weekend on July 17, 2016 in the Bay Area. This week, I’m going to address in-person decks. But different investors will want to focus on different things; some investors may want to talk more in depth about product while others may want to dive into your customer acquisition details.

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ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. In fact, mobile app revenue for 2016 is estimated at $58 billion. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. Onboarding is about retention, not acquisition.

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Mobile Retention Email Software Review 48

ConversionXL

DECEMBER 11, 2018

Findings from a 2016 study by Adobe and Forrester showed that companies that put design at the core of their business are better positioned to tackle rising customer expectations in an increasingly competitive digital landscape. Put the consumer experience and brand above stale marketing metrics. It’s a research-backed strategy, too.

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crowdSPRING Blog

AUGUST 2, 2016

The 2016 election cycle spend blew past the $1 billion mark in April of this year, well before the final candidates in the general had been decided. You have sites who hit too hard, too fast in terms of lead acquisition. It’s just not as simple as the metrics might suggest. Verdict: Slight Edge to Clinton.

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ConversionXL

SEPTEMBER 30, 2020

After the GDPR policy announcement in 2016, users became increasingly sensitive about how they’re tracked. You can test this via “model evaluation ,” which uses ROC/AUC metrics. Oh, and don’t forget about private browsing. Private browsing. From the other side, technology companies like Apple have limited tracking.

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Startup Lessons Learned

SEPTEMBER 2, 2020

One of my jobs in the past was consulting measures and acquisitions. And you need to look at the data very critically, because the other side of the merger or acquisition is actually trying to frame all the information in a way that is beneficial to that side and against your side.

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ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. Reduced customer acquisition cost. Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.

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ConversionXL

JUNE 21, 2015

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Stay away from aggregate metrics – combine, segment, visualize, predict. Elite Camp 2016 is going to take place next summer – watch out for it! Data is not easy.

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