2016 Advertising Distribution Viral 
ConversionXL
NOVEMBER 6, 2019
Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It cost less than $1k to build, and they released it in 2016. Their growth since their MVP release in 2016? Qualified.io Wigzo spent $80k on their MVP.
ConversionXL
MARCH 6, 2019
Video content allows advertisers to tell a more complex story than text or images alone. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.
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ConversionXL
NOVEMBER 6, 2019
Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. It cost less than $1k to build, and they released it in 2016. Their growth since their MVP release in 2016? Qualified.io Wigzo spent $80k on their MVP.
VC Cafe
JULY 15, 2021
According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.
A Smart Bear: Startups and Marketing for Geeks
JULY 7, 2016
PayPal failed in 2000 at its stated mission to invent a new form of currency (though it pivoted to something else), but Bitcoin seems to be succeeding in 2016. WebVan failed at grocery delivery in 2000, but InstaCart might succeed in 2016. Social Media makes group-games viral.
Startup Professionals Musings
JULY 29, 2016
Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts.
ConversionXL
APRIL 3, 2018
Embed blog videos hosted on facebook so you can track consumption and advertise to them. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. In 2016, they had a huge layoff and had to shift strategy. Dropbox: first achieved growth through virality. instant delivery.
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