Brandanew

AUGUST 3, 2016

Social Media channels like Instagram, Facebook, Twitter etc. have become important channels of direct communication between brands and consumers. It’s equally true for your B2B customers. Use the social channels to tell the story of who you are as a brand. pascale thorre (@pthorre) January 28, 2016.

Social Media 100

Social Media Media Channel B2B 100

Brandanew

AUGUST 31, 2016

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. You need to know WHY you’re choosing channel, working with a certain tool or method and basically be able to know the rationale. The best way to predict the future is indeed to create it.

B2B 124

B2B Business Plan Channel Demand 124

Duct Tape Marketing

NOVEMBER 2, 2023

I always stayed there until that team was counter million in annualized revenue, which was around 2016. There's so many things now that happen to actually be the more effective marketing tactics and channels that aren't measurable by the tools that most companies use. And that became about, and now is about 40% of HubSpot's revenue.

Metrics 75

Metrics Analytics Forecast Software Review 75

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

Product 100

Product Michigan B2B California 100

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. Drop him a note here.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

MAY 2, 2017

Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. For a B2B company there are so many things we can measure.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. If you want to be discovered by a new audience, a big channel is Google search. You can now attend our next blogging workshop online on November 27th. Register at connect@brandanew.co . RELATED: Beginner’s guide to creating a remarkable business blog.

B2C 100

B2C SEO Audience B2B 100

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. more activity and engagement than any marketing channel, better than email, paid, physical mail. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. There is always that anxiety to get started.

Social Media 62

Social Media Media Marketing Lead Generation 62

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. Brands that will stand-out in 2016 will leverage the power of the community and create a strong ROI based on measurable data-backed decisions. Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. According to Mary Meeker’s 2016 Internet Trends Report , 6 of the world’s top 10 most used apps are messaging apps. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. Email has been the most productive channel for growing ButcherBox.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Marsha Collier. Website: coolebaytools.com.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Brandanew

APRIL 15, 2016

However, according to The Content Marketing Institute, only 44% of B2B and 43% of B2C marketers can envision what content marketing success actually looks like. A photo posted by Upasna Kakroo (@upasnakakroo) on Apr 15, 2016 at 7:00am PDT. Here are some steps I am illustrating that will go a long way in helping you!

Marketing 100

Marketing B2C Social Media Germany 100