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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them. So let’s reveal the e-commerce trends of 2022 and predict the trends for 2023, or, as we may say, crack the Da Vinci code. People love reviews, and everyone reads them before making a purchase.

eCommerce 185
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Clubhouse put a big bullseye on social audio

VC Cafe

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. While Clubhouse is the most popular of this lot, several new startups are vying to be the place where the conversation happens. VC funding, if any, is still undisclosed.

Audio 140
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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. trillion in 2021, up from $1.3

SEO 80
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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141
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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. Drop him a note here.

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How to Optimize Videos for Conversions

ConversionXL

The State of Video in 2016. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. 55% do so daily.

Video 48
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119