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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media. In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement.

Asia 100
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Come next year!

PPC 48
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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

PPC 48
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? How to Start Optimizing AdWords Campaigns.

PPC 48
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Pros Vs. Cons Of Affiliate Marketing

YoungUpstarts

Forrester Consulting published a study in 2016 that shows how affiliate marketing is vital in driving company sales, which is why this industry will continually experience a spending growth moving forward. As someone who wants to market their business, you can pursue any of the following paths: Set up an affiliate company website or blog.

Affiliate 210
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10 Important Web Design Best Practices and Tips for Small Business Websites

crowdSPRING Blog

Here are our top 10 tips to help you create an awesome website design in 2016: 1. Other 2016 design trends include simple animations (including cinemagraphs – live animated images/video), bigger images, illustrations, more scrolling, and bigger fonts. Keep the design simple, fresh, and unique. Your website reflects your brand.

Web 48
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131