Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

Austin Startup

MARCH 7, 2018

An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council. as a “17 Women to Watch in 2017,” by Entrepreneur Magazine as a 2016 “Woman to Watch,” and was selected to participate in the United Nations Foundation Global Accelerator.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Coalesce address the more general problem of searching through large data sets for best fits. Pacer is useful to search prior litigation, bankruptcies, etc. As of the beginning of 2017, ffVC spun out Totem into a separate business.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

OCTOBER 6, 2017

If you’ve ever read into search engine optimization (SEO) you’ll know the way to increase the rank of your website in the search engines is ‘link building’. Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. Increased ranking of keywords. Conclusion. Author Bio.

PR 45

PR SEO Analytics Campaign 45

ConversionXL

APRIL 28, 2020

You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. With so many options, which one should you pick?

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

SEPTEMBER 4, 2019

Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability. Age 18+, June 2017. AMP for acquisition, PWAs for engagement. The faster load times keep search engines and users happy.

Web 103

Web Caching HTML Marketing 103

ConversionXL

JANUARY 8, 2020

In 2017, Kaggle was acquired by Google. After the acquisition, it started branching out into more areas of data science and analytics. Enter a keyword to search the datasets database. Their goal was (and still is) to leverage the collective intelligence of thousands of data scientists around the world to solve a data problem.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

APRIL 15, 2020

These are four keys to take advantage of platforms’ machine-learning capabilities in your campaigns. Now, that same highly granular structure actually limits campaign success. The person who crafted this campaign clearly wanted maximum control. Use an AI-friendly structure. Take Facebook. The problem?

Artificial Inteligence 99

Artificial Inteligence SQL Algorithm Metrics 99

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. According to a 2017 study , research is the most efficient type of content for earning backlinks. Word count Backlinks Referring domains Date of publication 483 3,100 815 (39% of all RDs) 2017. food, fashion) with wide appeal.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. I came from an acquisition at Oracle which was an Oracle marketing cloud where I running marketing for a content marketing start-up.

Email 31

Email Search Engineer Curation 31

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc. Links to blog posts make all pages more competitive in search. Blog posts.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131