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Account-Based Marketing Software & Tools

ConversionXL

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Forrester’s market leaders.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. For marketers, video is having its moment.

Marketing 125
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

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Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

View from Seed

The company launched in 2011 and then was acquired by PetSmart for over $3 billion in 2017 (PetSmart itself owned by PE firm BC Partners), but Chewy is now preparing for life as a standalone public company. Chewy helpfully provides some cohort data on both aggregate $ revenue, active customer spend, and LTV/CAC basis. in revenue.

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. In 2017, Kaggle was acquired by Google. What is Kaggle? Kaggle launched in 2010.

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Beauty On Demand

YoungUpstarts

Here, we discuss the immense potential that exists untapped in markets the world over – the beauty on demand app, to cater to all your grooming and stylistic needs. Linking a calendar ensures that if the stylist is taking appointments outside our platform there are no apparent conflicts due to double booking. Feedback systems.

Demand 138
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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. In 2017 alone, we’ve seen widespread store closures or bankruptcies from apparel retailers, including: True Religion. It’s a $1T+ global industry undergoing tectonic shifts.

Internet 209