Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

AUGUST 19, 2016

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low).

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.” from administration to politik?

Management 85

Management Product Technical Review Software Review 85

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. Technical analysis – Crush all the bugs on your site: Check Analytics – identify issues, cross browser & cross device testing.

Analytics 85

Analytics Sweden Metrics Estonia 85

Duct Tape Marketing

OCTOBER 6, 2017

Well, after some media exposure, journalists and bloggers might be getting in touch with your comments and opinions. Natural editorial links from high-traffic authoritative websites are now one of the best ways to build links in 2017. And this really will get you noticed. Can we get your opinion on that?

PR 47

PR SEO Analytics Campaign 47

ConversionXL

AUGUST 8, 2018

Businesses spent nearly $94 billion on corporate training in 2017—a 33% increase over 2016. As Rhea Drysdale, CEO of Outspoken Media , explained: Companies want to train their team so they can handle more internally, and that makes sense. Media outlets dubbed the heist “The Great Train Robbery.”. Or is it just a waste?

Marketing 106

Marketing Metrics Programming Leadership 106

Scalable Startup

FEBRUARY 1, 2013

The Future of Startups 2013-2017, beginning of a series. So GoodData is an actual easy-to-use analytics package. Walmart’s advantage in logistics and in pricing and in data analytics was just so great that they could kill small retailers at will. Alexia Tsotsis: GoodData. Marc Andreessen: Oh, another one, GoodData.

Software Review 22

Software Review Startup Venture Capital Stock 22

Occam's Razor

JANUARY 8, 2018

Media mix modeling. Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. In 2017, they've twice replaced the company's Chief Revenue Officer. No problem.

Analytics 133

Analytics Email Mobile Cost 133

Occam's Razor

DECEMBER 8, 2017

Now, let’s talk analytics and accountability. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Better than Reach and Brand Lift metrics? It is all quite prominent.

Global 121

Global Metrics Artificial Inteligence Oakland 121

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. There are a lot of metrics you must dig into. You can find these answers about the consumption of your content by evaluating the following metrics –. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28