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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image Source.

Marketing 110
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4 Ways Online Communities Can Benefit Your Business

YoungUpstarts

Online communities have become a central part of everyday life and business operations. Since the early days of Internet message boards and email groups, participation in online communities has grown exponentially. Between 2012 and 2017, Facebook grew from one billion active users to over two billion. YouTube has over 1.5

Community 113
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6 Reasons Earned Social Engagement Surpasses Paid Ads

Startup Professionals Musings

by 15 million users since 2017, as young people ages 12 to 17 migrate to Snapchat and Instagram. User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience. User to user (engaged community). Where did your friends go? Maybe they just don’t care.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. Even as we approach 2017, I continue to be amazed with how many entrepreneurs and small business owners are mostly blind to the site analytics of their businesses. Set Specific Goals. This is known as semantic SEO.

SEO 48
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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

We’ll do this through a variety of ways like introducing new products and features to our website, and focusing on a variety of marketing strategies to grow and engage our community. In the UK, we want to build on and beat the levels of growth we saw in 2017. 7- Giving back to the community. 4- More impact and experiences.

Detroit 92
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Female Founder Interview: Latina Leader Elizabeth Colón

The Startup Magazine

With over 20 years of experience in the language services industry, Elizabeth garnered national praise for her leadership and expertise in her field with awards such as Negocios Now’s Latinas in Business Award (2017). The purpose of the show is to inspire and bring laughter to her audience.

Founder 158
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7 Insanely Easy Ways to Mess Up Your Social Media Efforts in 2017

Brandanew

Your social media efforts in 2017 will define how your brand is perceived by new and existing customers. It’s obviously a powerful tool of influencing target audiences and selling your product to the right people. Remember, you do not want to be creating social fails in 2017. Don’t do that to your audience.