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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

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ConversionXL Live 2017 Tickets Now Available

ConversionXL

ConversionXL Live 2017 tickets are now available ! Our 2017 event will take place in the luxurious Hyatt Regency Hill Country Resort and Spa. You’ll hear all about the behind the scenes testing & optimization done for the Hillary campaign. Dates: April 5 to 7. Location: San Antonio, TX. Personalization?

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9 Ways Entrepreneurs Can Improve Their Marketing Tactics in 2018

Up and Running

In 2017, U.S. A big part of that is honing a good (not spammy) outreach campaign that actually focuses on providing real value to reach a new customer base.”. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. That’s only one segment of the B2B market. Demandbase. Tailor website messaging. Image source ).

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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. See their blog post on multiples.).