Version One Ventures

JANUARY 4, 2017

While we’re ready to look ahead and embrace 2017, here’s a quick recap of the major activity across our portfolio last quarter. Catch up on our blog. In case you missed it, here is a series of blog posts recapping the event. Growing your B2B marketplace. Welcome back! We hope everyone had a restful holiday!

Seattle 130

Seattle Portfolio Seed Stage Canada 130

Version One Ventures

APRIL 5, 2017

named Mattermark ’s founder, Danielle Morrill, one of the 30 Inspirational Women to Watch in Tech in 2017, while Forbes called Outreach one of the top 20 B2B technologies to try in 2017. Creative Blog wrote a great feature on Abstract ’s Josh Brewer. Portfolio companies in the news.

Portfolio 111

Portfolio San Francisco B2B Naming 111

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. SkimKing SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Blogs are the easiest way to get content out quickly and consistently. We’ve been fortunate enough to be the leading team on our blog, so at least half the content is for SEO audience-interest purposes.

SEO 121

SEO Technical Review Software Review XML 121

Hearpreneur

JANUARY 19, 2018

In the UK, we want to build on and beat the levels of growth we saw in 2017. With many B2B companies, they are more reliant on the owner’s personality and ability to shine, but if you want your business to grow, it’s the company that needs to have a brand that people identify with. 18- Improve from lessons learnt in 2017.

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

ConversionXL

NOVEMBER 1, 2016

ConversionXL Live 2017 tickets are now available ! Our 2017 event will take place in the luxurious Hyatt Regency Hill Country Resort and Spa. The post ConversionXL Live 2017 Tickets Now Available appeared first on ConversionXL. Dates: April 5 to 7. Location: San Antonio, TX. Personalization? Check out the full lineup here.

San Antonio 48

San Antonio Sales Cycle B2B Analytics 48

Rembrandt Communications

SEPTEMBER 28, 2017

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. 2017 Only Has 3 Months Left. It’s almost October and the end of 2017 looms. How did your business do? If you haven’t reached your goals for this year, don’t despair.

Sales 100

Sales B2B PR SEO 100

Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice. For example, if your world is printers, your blogging messages better match your print advertising message.

Social Media 147

Social Media Media B2B Analytics 147

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image source.

Marketing 110

Marketing Product Audience Equity 110

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Relevant posts on your blog.

Product 97

Product Audience Social Media Sales 97

Rob Go

SEPTEMBER 4, 2018

It occurred to me that although we mentioned our new thematic approach when we raised our last fund in 2017, we haven’t really shared a broader manifesto about how we are approaching the early stage market. It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

North America 36

North America Seed Stage Early Stage Lead Investor 36

Up and Running

AUGUST 14, 2018

In 2017, U.S. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well. Content marketing is more than just words or blog posts. Kristy Knichel of Knichel Logistics is positioning herself as an influencer by starting a blog.

Marketing 71

Marketing Entrepreneur B2B Video 71

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

MARCH 19, 2018

If so, is the data for August 2017 really adding value? There is no indication that data from 2017 to 2020 is available, and it is highly unlikely that it will follow a linear trend. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. One final touch.

Analytics 130

Analytics Audience B2C Restful 130

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 202

IPO Early Stage Cofounder B2C 202

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. See their blog post on multiples.). As of the beginning of 2017, ffVC spun out Totem into a separate business.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hippoland

FEBRUARY 12, 2018

One of the reasons I started this blog in the first place is that I think the process of raising money is a black box. V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

One of the reasons I started this blog in the first place is that I think the process of raising money is a black box. V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably.

Seed Stage 48

Seed Stage Business Model B2B Email 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Agile VC

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 100

IPO Early Stage Cofounder B2C 100

Designmantic Blog

MARCH 6, 2018

She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. Magazine "17 Inspiring Women of 2017.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

JULY 10, 2019

Links to blog posts or long-form resources increase their search visibility and build awareness. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

crowdSPRING Blog

NOVEMBER 7, 2016

Send your customers branded 2017 calendars before the year is up. If you’re in the B2B space, skip the traditional box of chocolates. Join in yourself with pictures of folks in your office celebrating as well. Feed your folks’ sweet tooth by sending branded holiday cookies to their office.

Social Media 52

Social Media Audience B2B Equity 52

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( SEM for Beginners. Types of SEO Marketing ( 5 ).

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Blog posts. Still, too often, blogs are purely derivative.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I’ve blogged about them since 2009 and so many of the companies I’ve featured have come and gone. Now we have the opportunity to help them beyond what we can do in a single blog post about them. Thanks to Stephen Gibson, Vyteo.com !

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

DECEMBER 8, 2017

It is a company I love (am typing this on my beloved ThinkPad X1 Carbon Gen 5, using Windows Live Writer blogging software!). Perhaps some kind of B2B sales. The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft. I bumped into the lesson thanks to their NFL sponsorship.

Global 121

Global Metrics Artificial Inteligence Oakland 121

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Hence, the title of this blog post. Here’s a B2B example, a company I think well of… Cisco.

Social Media 162

Social Media Media Artificial Inteligence Channel 162