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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) Mixpanel’s event-based tracking is fundamentally different than the Google Analytics pageview model.

Analytics 119
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3 Essential Ways To Build Online Customer Trust In 2018

YoungUpstarts

Here are three easy steps that online business owners can take to win back customer trust in 2018: 1. When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral. Get Your Website SSL Certified Already! Post Customer Reviews.

Customer 200
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The Future Of Social Media And How To Pick The Best Platform For Your Business

YoungUpstarts

That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media. Here are 7 of my predictions in regards to the future of social media. Want to get the attention of high-ticket prospects through social media? by Vin Clancy , growth hacker.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. An eMarketer study estimated that, in 2018, 25% of U.S. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. In March 2018 , LinkedIn video ads became available to all companies. The growth of B2B video marketing.

Video 129
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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Andrew Macarthy wrote about social media use during the Mahabis launch. Before their launch in 2018, Woodhead faced a challenge. Image source ).

Product 110
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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. You can use your social media presence to put a call out for comments. Use your social media connections to find your core market, and direct your attention their way.