ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Steve Blank

APRIL 1, 2020

Your revenue plans are no longer valid. What’s your monthly cash burn at your new low revenue level? The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. How can you shift focus to customer retention versus acquisition?

South Korea 333

South Korea Salary Business Model China 333

Startup Professionals Musings

FEBRUARY 18, 2016

Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. billion by 2020.

Analytics 120

Analytics Retention Social Media Campaign 120

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. What customer retention strategies are working best for other florists?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

JANUARY 18, 2022

HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Customer acquisition cost. Customer lifetime value (LTV).

Equity 94

Equity Marketing Social Media Software Review 94

VC Cafe

AUGUST 3, 2023

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. I wanted to highlight a few of the ‘old school’ B2C success stories, several of them are “Centaurs” , or startups that passed the $100M revenue mark.

B2C 148

B2C Generative AI Artificial Inteligence 148

abovethecrowd.com

JUNE 2, 2021

Would that help retention and NPS (Net Promote Score)? After all, in the year 2020, investors that had access to VC-backed IPOs, earned $206 million in average one-day gains for each of 165 separate offerings, for a total of $34B in one-day wealth transfers (including over-allotments). Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JUNE 19, 2019

Occurs when your business achieves $100k+ in revenue monthly. Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Ben Labay: “How to Add Millions in Revenue with Voice of Customer”. As marketers, we compete for revenue and conversions.

Agile 90

Agile Analytics Algorithm Software Review 90