2020 Audience B2B Technical Review 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in. Sales cycle length increased.
Eric Friedman
JANUARY 3, 2020
I am welcoming the 20’s with an enthusiasm I haven’t felt in awhile and more bullish than ever on technology and investing in general. The first cross platform audience wars will start with interoperability being at the center. 8/ Deep Fakes become a huge problem for the 2020 elections. 7/ Microsoft buys Slack.
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Hearpreneur
JULY 13, 2022
Technology has proved to have a great driver of the rise of ‘future industries’ and those that were previously seen to be tech-proof. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. 1- Network marketing is one such industry. 10- The gaming industry.
Hearpreneur
JANUARY 26, 2022
Press releases are becoming less successful, partly due to the difficulty of obtaining earned media. We may be waiting for 5G in the UK, but China has been studying G6 since 2018 and started properly testing it with the support of its big national telecommunications companies in 2020, according to editors at inc.com. 14- Focus on CSR.
ConversionXL
JANUARY 18, 2022
In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. ConvertKit and Drip both technically do the same thing. Image Source.
ConversionXL
JULY 8, 2021
According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. If audience building is a priority, email subscribers should be an important metric. Start with a structured review of your website. Email subscribers from search traffic.
Hearpreneur
DECEMBER 11, 2020
I’ve decided that we need to make 2020 the year of employee engagement. This implies we target their audience with clear messages and a storytelling approach that inserts the customer into the narrative rather than pitching the narrative to them. Here’s something other entrepreneurs look forward to:: #1- Employee engagement.
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