Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
— Danny Sullivan (@dannysullivan) April 16, 2020. In both instances, search engines have access to the full article content—either in the HTML or within structured data—while user access is restricted. From a technical standpoint, metering is simpler—search engines can always access the full content of the article in the HTML.
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