Duct Tape Marketing

MAY 24, 2023

It is important to test with different social media content and formats to see what works better for each specific brand, but the key takeaway is to keep being authentic. In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't. But overall test all types of different content.

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Startup Lessons Learned

SEPTEMBER 15, 2008

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

AUGUST 1, 2016

But don’t sweat it, in this post, I will try to clear up a some of this confusion by introducing a simple, yet powerful framework – the intelligent agent – which will help link these new ideas with familiar tools and concepts like A/B Testing and Optimization. How Does The AB/Multivariate Testing Agent Perform These Tasks?

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Artificial Inteligence Analytics Framework Software Review 48

The Next Web

AUGUST 10, 2013

1) Embrace guerilla usability testing. Many startups don’t test their product at all or only after release because they fear it would be too expensive and would take too long. The truth is that with guerilla usability testing, it can be done quickly and with minimal costs. 5) Use tools to monitor user interaction. “UX

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ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Example – you probably shouldn’t test adding a period at the end of the sentence. Test big things, create real change.

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ConversionXL

NOVEMBER 10, 2015

Conversion optimization” and “testing” became the hottest topics on the strategic road maps of online marketing managers. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do. How boring is that?

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ConversionXL

OCTOBER 8, 2015

You’re running lots of tests? Now, here’s a piece of the puzzle you may not have thought about: what is the most appropriate way to archive test results? Surely, any mature organization can use insight from past test results as an indicator of where to go in the future. Why Archive Old Test Results? Great stuff.

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ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

NOVEMBER 11, 2015

“Men have become the tools of their tools” – Henry David Thoreau. Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. We also gave the option to view only Peep’s favorite tools as well.

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Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

MAY 18, 2023

In a recent episode, Phil tested a thousand dollars on some marketing principles, some work, some don't. And Phil put these principles to test in a set of real life experiments. They were kind of a standard tool, but then social media came along and other stuff came along. Use a set of tools that took us over 20 years to create.

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ConversionXL

NOVEMBER 29, 2012

We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. One prospect said to me in an email, “ I’d like to try and improve the actual conversion rates, instead of doing all the testing or gathering feedback.”

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Duct Tape Marketing

MAY 25, 2022

11:54] If you looked at these as efficiency tools alone, that would be a great start, wouldn’t it? [12:25] 21:56] Where are your favorite places to find AI tools? [23:15] And so what we tell marketers is you can get there now though, you can go find smarter tools to do what you do. Paul Roetzer (04:36): Yeah.

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Artificial Inteligence Marketing Cofounder SMS 90

ConversionXL

MARCH 1, 2016

It’s an important point because it deemphasizes the idea that conversion optimization is just about ‘testing random things’ or short term gains. They typically come from a web analytics background and will more often than not propose a series of tests to run to improve the conversion of a flow.

Conversion 48

Conversion Metrics Analytics Design 48

ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

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Analytics Technical Review Software Review Framework 127

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software. Image Source : lots of controversy around this cartoon.

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Duct Tape Marketing

OCTOBER 20, 2021

In this episode, the Founder of Hook Agency, Tim Brown, talks about what he’s learned from building over 100 websites and diving into testing and user data. I've also done a lot of AB testing. I've done user testing, watching users interact with websites and give feedback live. So do the only test on your website.

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Minneapolis SEO Widget Technical Review 87

ConversionXL

MARCH 20, 2015

If you don’t know what specific elements on your site might have an impact when you change / test them, you’re wasting everybody’s time. Testing is just the tip of the iceberg. If you’re testing the wrong things, you’re wasting time. Ask questions before setting your test live?:

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ConversionXL

JULY 18, 2019

This post shares some of our top observations and a few takeaways about: When CROs choose to stop tests; Which types of experiments are most popular; How often personalization is part of the experimentation process; How many goals CROs set for an experiment; How costly “learning” from failed experiments can get.

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United States Europe Metrics Conversion 131

BeyondVC

JANUARY 5, 2022

Ab Gupta , Operating Partner and former VP Strategy & Ops at Kustomer. The next big thing in 2022 is blockchain is the new “dev tool” as many long time enterprise founders rush to explore and build newcos in crypto infra and enterprise investors fund any company with “enterprise + crypto.” What’s in Enterprise 2022.

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Duct Tape Marketing

APRIL 20, 2023

Key Takeaway: Imperfection is a powerful tool for problem-solving in a rapidly changing world. And really, as somebody who's written and writes about problem solving, I mean, wasn't that basically like it or not an incredible environment to test problem solving? Introducing HubSpot's newest AI tools, content assistant and chat spot.

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Artificial Inteligence San Francisco Framework Cofounder 66

ConversionXL

MAY 24, 2017

“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!” ” A version of this is communicated by pretty much every testing tool out there. You shouldn’t use visual editors to set up tests. Test developers take over.

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Community Programming Video Conversion 70

ConversionXL

JUNE 16, 2015

The test bombed – but why? And above all, it is truly an honor to be among the practitioners of like passion who is passionately believing in conversion, AB testing and site optimization. It is such an amazing journey to kind of learn AB testing. Because there’s so much to AB testing.

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ConversionXL

NOVEMBER 5, 2015

The SumoMe apps are some of the best apps I’ve used for building an email database (and I’ve tested a lot). We display the Scrollbox when a visitor scrolls 50% down the page (and we’re testing it against one that displays when a visitor scrolls 20% down the page). A/B testing of messaging. List Builder.

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Database Email Viral Campaign 48

ConversionXL

NOVEMBER 12, 2020

Having a website is a no-brainer, especially because of the many cost-effective tools that make it easy to build a site with little technical knowledge. To CoSchedule’s credit, who listed the stat above, it all comes down to testing. Only 1 in 7 AB tests are winners, give or take. . Image source ).

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Duct Tape Marketing

DECEMBER 18, 2019

There is a tool called webpagetest.org. It’s not an official Google tool in that sense, but it’s built from the team within Google, to look at page speeds websites. So testing in your offices’ wifi, is probably not the best thing to do. So speed index is something that you can, very easily get.

Java 40

Java Metrics Mobile Technical Review 40

www.vccafe.com

MARCH 11, 2013

Updated Business tools for Startups. Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. A group of Seedcamp entrepreneurs started a startup tools wiki for that purpose, and we thought it would be well suited here. Part 2- 3 tools for startups.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 7, 2022

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem.

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Algorithm Conversion Campaign Framework 113

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. How a Testing Tool Cost Us 12 Points On Google Page Speed. That was before implementing an A/B testing tool.

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Flash Metrics Caching Conversion 86

Duct Tape Marketing

AUGUST 23, 2023

And you can find patterns if you ask some, it's like AB testing and marketing, right? (12:33): This company is a project management tool that invented Ruby on Rails. Years later when I had the money and the position to buy a tool, I bought HubSpot. Meaning what other services and tools they pay for?

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Community Kuwait Cofounder Bootstrapping 53

Startup Lessons Learned

NOVEMBER 13, 2018

You can be so excited about it, but if you never go, you don't get six-pack abs. That test-and-learn ethos is deeply ingrained in my family. We need to be aware of our context and then bring the right tools to the job. You test and learn, and you start sensing a lot more often. In that scenario, you know you're to blame.

Lean 83

Lean Founder Las Vegas Startup 83

ConversionXL

AUGUST 12, 2015

The uselessness of ‘best practice’ as a tool for correctly predicting what the outcome of a test or change will be. Let’s say you’re a UX designer and you’re testing a process that involves persuasion, elements of friction (a form), lots of data entry and interaction points inside each page. So what’s the problem?

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Up and Running

JANUARY 31, 2017

Using tools that make the transaction process as easy as possible creates an opportunity to increase your sales. So, try these tools when you’re ready to monetize. If you have other advertisement management needs, find one for your specific website by testing to find a plugin that works with your theme and version of WordPress.

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Duct Tape Marketing

OCTOBER 12, 2022

Businesses that test and learn, pivot and push and do it all again next quarter with customizable hubs and tools that you can add or subtract as you grow. Jay Baer (18:49): Ab I mean, literally, yes, that is the lesson. So we created a free tool for you. Uh, funny, I would say that, right? John Jantsch (18:41): Yeah.

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The Equity Kicker

APRIL 26, 2016

They are principles you can use before you have enough traffic to run meaningful AB tests. Headlines are the most useful tool and should generally be less than 20 words. Likeability, social proof, hero images and customer logos are good tools. Attention – sites have eight seconds to grab a user’s attention.

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Conversion Customer Clickthrough Audience 60

www.subelsky.com

FEBRUARY 25, 2010

Mike Subelskys Blog Wednesday, November 11, 2009 Lean startup tools for Rails apps A few months ago I was invited to dinner with the Geeks on a Plane crew when they stopped in Washington, and had the opportunity to meet one of my heroes, Eric Ries , author of the Startup Lessons Learned blog. We love Cucumber for higher level testing.

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Duct Tape Marketing

SEPTEMBER 30, 2022

Sure, we do AB test todos type things. And it doesn't always have to be an AP test. But obviously it's a, you know, it's a tool meant to help you build a better survey I guess. So we created a free tool for you. So it's part of our DNA that we are design led and data informed. What should the experience be?

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Marketing Differentiation B2C PR 75

ConversionXL

SEPTEMBER 24, 2012

After reading ” Now Discover Your Strenghts ” and taking the online talent test that came with the book, I reached clarity. Based on the success of The Truth About Abs , we decided to focus on a specific part of the body. “biceps exercises” etc) with Google Keyword Tool. Which tool should I use?”

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