Acquisition Advertising Metrics Vertical 
ConversionXL
OCTOBER 4, 2022
Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress.
David Teten
APRIL 1, 2021
Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. This typically includes: Relationships with relevant service providers in your vertical, often with pre-negotiated discounts: coaches, lawyers, accountants, common software vendors, consultants.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Version One Ventures
SEPTEMBER 19, 2012
Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.
Up and Running
OCTOBER 7, 2019
You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.
Occam's Razor
JULY 24, 2018
work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.
ConversionXL
JULY 8, 2020
But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. The first step is to create an account on Microsoft Advertising. When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. How to set up your Microsoft Ads account.
Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.
Expert insights. Personalized for you.
129 
Let's personalize your content