SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Product positioning (what is it, why is it different, and why should the world care?). when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. When rival network 3 claimed that “no other network gives you more for £10,” community members launched (and had upheld) a complaint against 3 with the Advertising Standards Authority. Image source ).

Customer 85

Customer Community Revenue Software Review 85

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. It’s just not in their DNA, and many people think of it as just advertising and promotion. Are they doing anything on social media.

Marketing 56

Marketing Social Media Analytics Software 56

Rob Go

MAY 28, 2015

I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. I often see founders either discount brand and PR entirely because it’s not measurable, or focus too much on these without enough analytical rigor. The link to this specific episode is here.

Early Stage 28

Early Stage Marketing Channel PR 28

Rob Go

MAY 28, 2015

I think it’s always a tricky question at the early stage how much to invest in stuff like PR, social, influencer marketing, etc. I often see founders either discount brand and PR entirely because it’s not measurable, or focus too much on these without enough analytical rigor. The link to this specific episode is here.

Early Stage 28

Early Stage Marketing Channel PR 28

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Building loyalty starts with what you do post-purchase and continues with retention emails. However, it’s not without challenges. Customer journeys are rarely linear. Image source.

Email 136

Email Customer Marketing Software Review 136

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. Economic paid acquisition: Contribution margins from customers are recycled into advertising, marketing, and other PR activities that successfully drive additional customers. We call it an MVP tree.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.” Optimizing for retention , as he points out, is a high-value activity.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

MAY 19, 2011

His latest book, “ Flip the Funnel: How to use existing customers to gain new ones ,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

Small Business 53

Small Business Marketing Social Media Cofounder 53

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). I do this by program/campaign so I can compare email campaigns to pure advertising (for example). Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment.

B2B 42

B2B Metrics Marketing Startup 42

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. 13- I had no other choice.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions?

Software Review 110

Software Review Startup Silicon Valley Analytics 110