crowdSPRING Blog

APRIL 13, 2010

5 Photoshop & CSS Tricks for Killer Web Designs – [link]. 30+ Excellent Photoshop Web layout Design Tutorials – [link]. Opinion Column: The Sad State Of The Web Design Community – [link]. Introducing the Web Safe Font Cheat Sheet – [link]. Web design conferences: just expensive blog posts?

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 13, 2010

5 Photoshop & CSS Tricks for Killer Web Designs – [link]. 30+ Excellent Photoshop Web layout Design Tutorials – [link]. Opinion Column: The Sad State Of The Web Design Community – [link]. Introducing the Web Safe Font Cheat Sheet – [link]. Web design conferences: just expensive blog posts?

Social Media 95

Social Media Small Business Design Media 95

Both Sides of the Table

APRIL 10, 2010

First, I believe that Seesmic has an excellent product – especially the web version of their product and that having another senior and experienced exec like Loic Le Meur would be great for Twitter. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc.

Acquisition 287

Acquisition Developer Management Advertising 287

www.pakman.com

SEPTEMBER 27, 2012

At the scale of Facebook, you could have your users share almost anything and still be able to build a large business, purely by loading the site up with lots of advertising that is (at very least) rudimentary targeted. They also must move advertising off-site, as they are now doing, which I detail in this post.). David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. The first thing John gets is a press release. The features are mixed-up. John inserts corrections.

Product 108

Product Technical Review Marketing Affiliate 108

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. Using this approach, we’ve been able to identify a number of profitable customer acquisition channels for Slidebean.

Revenue 60

Revenue Acquisition Channel Campaign 60

Lightspeed Venture Partners

JANUARY 6, 2011

Lisa Marino of RockYou , a leading developer of social games and advertising solutions for social media, is focused on building a great team with more gaming DNA to improve the quality of the games it publishes: Make RockYou the place talent wants to be. Improve the product. Internalize culture and values.

Stealth 60

Stealth Startup Lean Cofounder 60

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) What you are searching for is not the one-off revenue hits but rather a repeatable pattern that can be replicated by a sales organization selling off a pricelist or by customers coming to your web site.

Lean 244

Lean Silicon Valley Startup RSS 244

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. You can see the company’s marketing strategy spans television and other offline advertising, including retail. Slice the matrix vertically along the time-to-useful dimension…. Especially for the non-obvious problem #2 above.

Analytics 93

Analytics Framework Metrics Algorithm 93

Software By Rob

JULY 1, 2010

For a startup, this means avoiding “me too&# products, staying away from horizontal niches, solving a pain-point, and targeting a vertical niche. The lesson: stick to vertical niches. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder.

Software Review 54

Software Review RSS Startup Vertical 54

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Display Advertising Opportunity Analysis. CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60

The Next Web

OCTOBER 11, 2013

As startups build their digital brand, reach and influence, they can extend their brands into new verticals and create new revenue-generating opportunities through brand licensing. Investing in advertising. You can effectively monetize digital properties through different advertising-based solutions. Selling an e-book.

Balance Sheet 141

Balance Sheet Startup Advertising Vesting 141

Start Up Blog

JANUARY 28, 2015

And here some of the other social and tech changes I found myself thinking about over the holiday period: Anonymous Web – It seems that more than ever the internet replicates life, because it is part of where we live. And so, the web is starting to realise that sometimes we want to be known, and at other times we don’t.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

And here some of the other social and tech changes I found myself thinking about over the holiday period: Anonymous Web – It seems that more than ever the internet replicates life, because it is part of where we live. And so, the web is starting to realise that sometimes we want to be known, and at other times we don’t.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247

Customer Cloud EC2 Channel 247

Austin Startup

APRIL 25, 2017

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. The same can be said of Facebook and its acquisition of Oculus, along with its recent full-frontal assault against Snapchat AR filters and lenses. I think AR is that big, it’s huge.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ReadWriteStart

JANUARY 20, 2011

With this week's One Million by One Million roundtable, we have moved from the DimDim web conferencing platform to the ViVu video conferencing platform. Better Personal Advertising. First up today was Michael Greenberg presenting Better Personal Advertising. DimDim, as you know, was recently acquired by Salesforce.com.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

ReadWriteStart

DECEMBER 16, 2010

The trends include Cloud computing, outsourcing, social Web, vertical and local Web, smartphones and tablets, online advertising, online video, online gaming, e-books, and bootstrapped entrepreneurship. This also makes it much more lucrative for him in the event that an acquisition happens in the medium term.

Senegal 117

Senegal Nevada Bootstrapping Silicon Valley 117

VC Cafe

JULY 11, 2011

Active Insight provides a SaaS product for customer acquisition optimization, providing adaptive content, targeted marketing, sales intelligence, predictive analytics and customer engagement campaigns based on real-time micro segmentation. Check out the 15 Israeli startups looking for funding after the jump.

Artificial Inteligence 92

Artificial Inteligence Turkey Boston 92

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JULY 25, 2017

This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). Source: Line and WeChat Strike Advertising Gold ?—?WSJ, Now bigger than social media, messaging apps are on practically every phone, and only growing in engagement.

Social Network 74

Social Network Russia Mobile Japan 74

Software By Rob

AUGUST 11, 2009

I’ve been a web developer for 10 years and I cringe when I see that I need a module that’s not included…there goes two hours of my day searching, configuring and installing dependencies. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder.

Open Source 62

Open Source Software Review Non-Compete Software 62

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Targeted advertising as an effective way to get your message in front of the right people inside these companies. Which brings us to our next question: . DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

www.kalzumeus.com

AUGUST 13, 2012

I could practically justify my consulting rates just doing dramatic readings of that for the web teams at my clients. You might have heard the old advertising saw that someone needs to hear about your brand seven times before they buy. You might as well be saying, “Have you considered using… the Web?”

Email 54

Email Software Review Software Campaign 54

Occam's Razor

MARCH 7, 2016

There is no doubt that if you do something that catches fire (I refuse to use the v word), these rented platforms can really reach massively move people than you can all by yourself (often, you can't even get that reach with paid advertising). Did you notice I'm using the borders to "guide" your eye to look vertically?

Analytics 60

Analytics Marketing Metrics Audience 60

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

Both Sides of the Table

FEBRUARY 13, 2011

A contemporary analog to this type of vertical integration is Comcast/NBC-U. Tige and I discuss an excellent blog post written by the CEO of Hulu (Jason Kilar) on the future of advertising. And we also talked about what it’s like to work with Steve Case. Big companies just don’t seem to innovate the same way.

Cofounder 277

Cofounder Merger Founder Venture Capital 277

Reid Hoffman

SEPTEMBER 8, 2020

Then, you can refine through testing different ads and web landing pages. For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. Not all pivots are created equal.

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

OCTOBER 19, 2021

Interestingly, vertical videos have a higher engagement rate than landscape and square videos. In both cases, however, video is used as part of a wider Rule of Thirds strategy that includes links to web content, shared insights from the community, and personal stories. Questions are a distant second, followed by photos and giveaways.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

SEPTEMBER 17, 2021

We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Platforms are the foundation on which you can build your brand presence, such as the web, phone apps, social media, and gadgets. via Digital Brand Blueprint ].

Campaign 109

Campaign Social Media Audience Channel 109

www.rocketwatcher.com

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

B2B 42

B2B Metrics Marketing Startup 42