ReadWriteStart

MARCH 24, 2011

Chris is primarily trying to assess his customer acquisition strategy, which requires that people see the game being played. This pretty much rules out SEO, PPC, affiliate marketing, etc. His customer acquisition strategy, however, needs a lot of work. Satish has about 20 customers, and 60 consultants around the world.

Illinois 114

Illinois Entrepreneur Silicon Valley Chicago 114

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them.

Email 50

Email Technical Review Marketing SEO 50

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 91

Marketing Affiliate Channel Software Review 91

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. Visit 2: Came from Affiliate Campaign click. Don't be that person. Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

www.ashmaurya.com

AUGUST 29, 2012

You can use this pitch to get more followers, or you can build your value proposition around a productized consulting offer (SEO analysis, customer acquisition, etc.). Best practices are a good play for an industry like engineering consultants. The next value offer is a play on marketing and lead generation.

Email 52

Email Customer Tennessee Software Review 52

Occam's Razor

JANUARY 6, 2010

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. Create a funnel for your cart / checkout / lead submission process. Find the biggest abandonment page. Count the number of links on your main pages. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Your SEO strategy is buying links, expired domains, et.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You'll see in an instant the very cool things you can track and analyze… With a little bit of smart tagging you can track your internal promotions ( buy one Make America Great Again hat and get one Stronger Together hat free! ), transactions with coupon codes, affiliate sales and more.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. It is possible to determine the value of doing Paid Search campaigns for brand terms where you already rank #1 via SEO. We have to do Email Marketing. We have to do Paid Search. What's that?

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Feld Thoughts

JUNE 27, 2012

This blog, your site, and how search engines like Google and Bing rank you and your relevance were all dependent upon links. This publisher then runs a never-ending fire drill with their sales, SEO and yield management teams to fulfill those obligations with their advertisers. We clicked. And the Internet grew.

Web 130

Web Stealth SEO HTML 130

The Next Web

MAY 5, 2013

So while startups are trying to both build a car and get the engine started, corporations are trying to make their cars run faster. Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Paid Acquisition: There are many types.

Marketing 165

Marketing Viral SEO Analytics 165

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I discovered blogging because I was told it was great for search engine rankings. If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

techcrunch.com

OCTOBER 23, 2010

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. is it really that the only people who can build great startups are engineers? Engineers don’t always have the best business ideas.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Software By Rob

FEBRUARY 10, 2009

Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc? No affiliation to either #19 maxwell on 02.27.09 For more on my story and the purpose of all this, visit the about page. 22 comments ↓ #1 Mike Tee on 02.10.09

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. It looks and feels very different from content optimized for search since it isn’t beholden to any SEO tactics like word count and keyword density.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

FEBRUARY 9, 2015

The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. SEO and Analytics Tutorials. SEO for Startups â?? great web customer acquisition tutorials. Search Engine Optimization Tools. SEO Digger â?? SEO and campaign management tool.

Software Review 53

Software Review Technical Review Startup 53