ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

SEPTEMBER 27, 2016

If you’ve been in the optimization game for longer than a minute, you’ve probably heard of a few prioritization frameworks (we’ve written about them before). The two most popular tend to be: PIE framework. ICE framework. Both of these frameworks can be useful, but have a similar flaw. amount of traffic, etc.).

Framework 48

Framework SEO Analytics Aggregator 48

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

ConversionXL

JUNE 21, 2015

Use ResearchXL framework. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Matt Gershoff ( Conductrics ): AB Testing, Predictive Analytics, and Behavioral Targeting. Stop doing plug and play analytics. Data is not easy.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. The framework will be critical in helping you put your understanding of this post into practice.

Analytics 138

Analytics Metrics Web Framework 138

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), The Segmentation Selector Framework.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. But in aggregate, they can make a big difference.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 327

Oakland Incubator Lean Metrics 327

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 11: Close to zero aggregated analysis exists, everything's segmented. #10: You know what your Return on Analytics is! Consulting.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Express : Express is built on NodeJS framework. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Web frameworks. Zend Framework (PHP). SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â??

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2018

Go a little bit further, it is not always in Google Analytics. It’s in website analytics and emails, but that is just a small piece of it. Most important thing in the checklist: audit of Google Analytics. Aggregate data is crap as it hides the gold inside the segments. Acquisition. Analytics & Insights.

Technical Review 103

Technical Review Agile Analytics Conversion 103