ConversionXL

JUNE 16, 2022

Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. Use the SMART framework to set realistic goals. Here’s an example framework to follow: By 2022, the [team] will reach [number] [metric] every [time frame]. Usage policies. Marketing software.

Campaign 149

Campaign CTO Marketing Social Media 149

Occam's Razor

JULY 23, 2012

As I've gotten older I've come to appreciate the value of frameworks a lot more. This is the main reason I love frameworks. The DMMM and CLoS are strategic frameworks (you should embrace them right away!), The Web Analytics Consultant Quandary. What could be the other deliverable for a web analytic project?

Framework 126

Framework Analytics Web DC 126

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

APRIL 1, 2021

I propose here a framework for prioritizing your platform buildout. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . Beyond these steps, I suggest you apply a two-part test: Does the service gain impact by being on your platform?

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. This is what the framework is designed for—to help you spot your biggest SEO opportunities. It had a two-part framework, a list of tools, countless images, case studies, etc. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”.

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. Acquisition segments. Acquisition segments. Contextual segments. Behavioral segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., ” So how do you figure out which tools you’ll need?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

MARCH 16, 2020

Until 2010, it was the main concern and challenge for corporates with the main focus on building solutions and frameworks to store these data. Now, when frameworks successfully solved this issue of storage, the challenge now goes into processing these collected data. This is a framework built in order to transfer data efficiently.

Database 165

Database Artificial Inteligence Framework Forecast 165

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Not Acquisition – Behavior – Conversions. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

DECEMBER 17, 2018

Mixpanel vs. Google Analytics: The 2018 Guide. Instead, it compares Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve. It all starts with Acquisition, and one of the biggest acquisition channels is organic search.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

JANUARY 24, 2017

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. Here are some problems JavaScript can help you solve: Google Analytics and Tag Manager. Frameworks/Libraries (e.g., It also has frameworks.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Analytics 60

Analytics Metrics Advertising Europe 60

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.theenterprisearchitect.eu

MARCH 26, 2014

I would like to propose a framework to categorize the different approaches seen on the market today. The end result is a framework with 3 columns and 6 layers as depicted in image 1. The end result is a framework with 3 columns and 6 layers as depicted in image 1. Using the framework to compare cloud platforms.

Cloud 48

Cloud Software Review Framework Java 48

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? It will save you hours and hours of time, effort and focus.

Analytics 141

Analytics Metrics Mobile DC 141

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. The Software Development Intern must have experience with HTML5/CSS3/JavaScript as well as using web development frameworks like node.js, JQuery, ReactJS, angular.js.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

NOVEMBER 23, 2016

The individual behaviors recorded and data points assessed will differ from company to company and industry to industry – but the result is a consistent, data-driven framework for prioritizing and segmenting all of those leads generated by your content and marketing initiatives. Working backward from converted leads (i.e.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. I've shared a whole bunch of custom reports in the past.

Analytics 60

Analytics Customer Metrics eCommerce 60

Reid Hoffman

MARCH 23, 2021

Those experiences led me to refine my decision-making framework. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. And of course, there are any number of analytics companies like App Annie that sell or even give away data on trends in the mobile space.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

ConversionXL

DECEMBER 13, 2022

To do this, we recommend the ResearchXL Framework. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. It also helps to have a framework. Web analytics analysis is next.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

JANUARY 14, 2020

The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. To merge this emotional context with the JTBD framework, use needs as filters.

SEO 159

SEO Framework SCRUM Search 159

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. A more sophisticated way to do this: calculate your internal ratios , e.g., your Customer Acquisition Cost and Lifetime Value. RJMetrics ); technology (e.g.,

Portfolio 60

Portfolio Technical Review Private Equity Database 60

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134