ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. Aggregate Audience Data. Mobile RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Earn more affection. Who is to blame? strategies). Justin Dux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! If someone tell's me that vanity url's are a great way to start measuring multi channel impact then I can just try it for 500 times less effort than it would take me to find a case study. Metrics like: Multi channel value index.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Please see the advice above. I LOVE doing this.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. One reason this doesn’t happen is that customer acquisition often takes precedent.

eCommerce 78

eCommerce Analytics Revenue Customer 78

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

APRIL 19, 2010

They are the reason we call the web the most accountable channel on the planet. Now when I do analysis of my performance (not just in aggregated but segmented by geo and campaign and source and…) I'll know if our results are good or bad or ugly. In aggregate almost all data is useless (like # of Visits).

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience.

Analytics 145

Analytics Metrics API Web 145

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

APRIL 29, 2013

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. Don't start with LTV, it is hard.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. aggregation. Roku Channel Store. mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? good tutorial. Andrew Chenâ??s s Essays â?? Analytics Tools. Google Analytics â?? web analytics from the borg. Kissmetrics â?? Alon Bloch.

Software Review 53

Software Review Technical Review Startup 53