View from Seed

JANUARY 8, 2015

My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. Instead of immediate acquisition, blogging and building an audience are investments in the very near future (2–6 months) as well as the more distant future. That’s it!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), In an ideal world as you do the above exercise, you'll take into account: 1.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. That is worth fighting for.

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. Another great example of linkable assets are pages that aggregate industry stats, like this one. Before connecting with them, promote one of their recent posts on your social media accounts.

B2B 142

B2B Social Media Email Campaign 142