Acquisition Aggregator Viral Web 
ConversionXL
SEPTEMBER 13, 2018
Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? Those two things together would lower your acquisition costs nearly in half to $6.11. Do you have a customer referral program? lowering $1.50 increasing conversion from 12.5%
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. You've deployed five, six or 15 web analytics tools on your website/mobile app. But not, ever, in aggregate.]. What can you measure to show value: Do.
Occam's Razor
MAY 2, 2017
They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. Remember: All data in aggregate is crap, segment or suck. Every ecommerce site has to obsess about Revenue.
Startup Lessons Learned
APRIL 14, 2009
First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.
www.forentrepreneurs.com
FEBRUARY 2, 2010
For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. But this can be expensive to increase.
Startup Lessons Learned
DECEMBER 14, 2009
In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.
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