YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

JANUARY 24, 2017

With agile development cycles and uncertain monetization models, they live and die by data and experimentation. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Image Source.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

YoungUpstarts

SEPTEMBER 11, 2013

It’s also a time when you are most agile to work on ideas and implement strategies without the crippling setbacks caused by decision hierarchy and process. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 100

Metrics B2C B2B Channel 100

ConversionXL

AUGUST 5, 2021

monthly email newsletter to entire subscriber list on X day each month) Dynamic workflows are more agile and flexible. Marketing requires a multi-channel approach. Even startups with a lean marketing strategy invest in at least two or three channels. Conversion & retention. The same treatment applies to retention.

Software Review 143

Software Review Technical Review San Diego Retention 143

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. Great post! Expo SF (May.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

MAY 2, 2017

The challenge I want to take on is to be specific in the recommendations make, and to share how we can be very nimble and agile. tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. You’ll see three consistent patterns in the thinking expressed below.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

NZ Entrepreneur

MARCH 11, 2020

It’s about becoming more agile. If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. 2) Business Authenticity.

Social Media 63

Social Media Channel Technical Review Sales 63

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? Customer acquisition cost (CAC). by smartphone, tablet, or desktop).

Analytics 106

Analytics Metrics Channel Campaign 106

www.ere.net

JULY 15, 2012

Step #3 — Knowing where your target “hangs out” — having defined your target and their decision criteria, the next step aims at identifying where you are most likely to find the target talent, including what communication channels would be effective for recruitment messages. Browse Articles by Tag. advertising.

Hiring 57

Hiring Metrics Search Widget 57

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Lauren : Yeah, it’s being able to lean into that agility—to shift strategies quickly and adapt.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement!

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. But if you want to be an agile, nimble competitor, it is a discussion you have to have. And they will shock you with the profits they deliver.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. Optimization is by nature agile: CRO yields new data for the team to prove that whatever the organization did was good or bad.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JUNE 19, 2019

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. André Morys: Why “Agile Teams” Fail (And You Might Be the Only Savior). Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Agile project management tool that enables real time collaboration. Agile project management. agile product management. agile product management and Scrum tool. Automates Agile / Scrum development.

Software Review 53

Software Review Technical Review Startup 53