ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Upstream and downstream products : Deputy (employee time tracking software), BigCommerce (ecommerce software), etc. Problem terms.

Framework 123

Framework B2B SEO Search 123

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Most Analysts for ecommerce entities spend all their time with ecommerce data.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 26, 2014

Dig into your analytics and ask: How do different sections of your site perform? 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. Exercise: image source. Combining Location & Time.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 60

Analytics DC Software Review Leadership 60

ConversionXL

AUGUST 10, 2021

And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. Curate content for each stage of the marketing funnel. Use your customer journey map to inform your strategy.

Metrics 152

Metrics Audience Curation Algorithm 152

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

NOVEMBER 4, 2020

If you know that a particular cohort of users work in ecommerce but haven’t signed up for the paid plan yet—show them testimonials and case studies of your successful ecommerce customers. You can find these sticky parts by comparing feature usage through data-analytics platforms like Amplitude or Mixpanel.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these).

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. Look At Segmentation.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. It has the potential to be a fantastic tool.”.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? Secret To Winning Web Analytics: 10 Starting Points For A Fabulous Start! Starting Right!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. Again, important. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

MARCH 3, 2021

SEO has a wonderful way of drastically lowering cost-per-acquisition over time. So the best place to understand the traffic quality of those keywords targets is by using Google Analytics. Here are some of the Google Analytics metrics that provide insight into the quality of your PPC clicks. Exit rate metrics on Google Analytics.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

AUGUST 27, 2020

According to Amplitude , product analytics “show you who your users are, what they want, and how to keep them.” ” I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. The secret to their success?

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. If a decent percentage of users weren’t authenticated (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

I remember the first time that a client told me how much analytics had helped their business. They simply used their analytics data to make informed decisions. This is power of analytics and more specifically, product analytics. Product Analytics Defined. Who Benefits the Most From Product Analytics?

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. From an online perspective, the lead acquisition funnel has three major steps – brand awareness, prospects acquisition, and lead generation.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. Let us not make them the center of our web analytics existence. Even with all that, I think the problem is you.

Metrics 126

Metrics Web Analytics Campaign 126

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53