Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. Although your company's analytics are vital, simply investigating your own metrics is insufficient. I managed this by retaining employees who can handle different types of tasks and increasing their salaries slightly.

Entrepreneur 114

Entrepreneur Metrics Technical Review North America 114

Up and Running

JULY 26, 2017

This data could be gathered through Google Analytics and help you shape up the concept of your mobile app. Gathering customer data for sending personalized offers is difficult or impossible as you are given access to truncated analytics only. More competitive salaries. What mobile OS systems do they use?

Mobile 81

Mobile Application Development Web Software Review 81

Up and Running

AUGUST 21, 2014

You need to track pre-purchase, post-purchase, and then overall business analytics. If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The solution was perfect—for earlier times: People used mostly one device.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. Company expense went down a little bit (email campaigns after all are not free).

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. First… The Analytics top ten things to focus on to elevate your game this year…. The Step Change Analytics Obsessions List.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Both Sides of the Table

SEPTEMBER 8, 2009

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time.

NPV 337

NPV Chicago Balance Sheet Database 337

Duct Tape Marketing

NOVEMBER 29, 2016

Writing email copy and subject lines and testing their relative effectiveness at every turn improves ROI, the mundane admin work behind running these campaigns does not. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

SEPTEMBER 30, 2008

So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. Or % of Direct (free!)

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

FEBRUARY 1, 2010

There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. Sometimes they even get it right.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. 2 Solve for the Trinity. # 1: Got Process? # Your Choice?

Analytics 117

Analytics Metrics Web DC 117

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166

Metrics Marketing Search SEO 166