Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Fix churn before acquisition – it will flatline growth. There are three: behavior analysis, planning and prioritization, and research and analytics. Day 3 – Analytics, Personalization and Retention. Increase LTV –> higher CPA.

Retention 48

Retention Algorithm Software Review Conversion 48

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Credit card processing costs money per transaction, whether it is a purchase or a refund. One bottle of designer perfume can cost anywhere between $15-100, and I had a ton on hand. Second, because the website processed payment upon ordering immediately, we now had to refund money for the product we didn’t have. This was a huge risk.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

crowdSPRING Blog

JUNE 26, 2011

The first steps are simple: website traffic is easy to analyze and many tools are available to help managers accomplish that; conversion data can also be tracked using analytical tools such as Google Analytics and others.

CPA 69

CPA Analytics Viral Small Business 69

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. What about costs? They are often much harder to track than just switching on Google Analytics. From there start looking at how much it’s costing you to get your customers vs how much they are worth to you long term. I use Google Analytics a lot.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Duct Tape Marketing

NOVEMBER 26, 2015

From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more.

Metrics 28

Metrics Customer Acquisition CPA 28

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. The latter is more serious—if $100 in a PPC campaign cannot give you one lead, you’d better pivot hard.

Business Plan 94

Business Plan PPC Lean Campaign 94

www.readwriteweb.com

SEPTEMBER 7, 2010

Calculation : See the Google Spreadsheet Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

Calculation : See the Google Spreadsheet Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." CACR Definition : CACR is "Customer Acquisition Cost Ratio." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

ConversionXL

MARCH 21, 2017

Treat it like any other acquisition growth experiment. So micro-influencers, if super relevant to your audience, could be your best bet when it comes to cheap acquisition. The Cost of Influencer Marketing and How to Measure ROI. The real question is, what is the cost of influencer marketing and what is the ROI?

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's go. Stay with me.

Web 87

Web CPA Analytics Affiliate 87

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Happy analytics. My goal is to get you promoted, you are going to love it. Please do sign up. So, what's a KPI?

Analytics 60

Analytics Marketing Metrics Audience 60