Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. Assumption: Hmm I have this great idea for a new app that helps content marketing experts track what pieces of content are driving leads and who is interacting with their content.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. However, it goes beyond the Lean Planning process: The lessons learned from validating your idea can also be applied for investor pitching and market entry strategy.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

www.readwriteweb.com

SEPTEMBER 7, 2010

CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. Too high, then youre not spending enough on marketing." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. Too high, then youre not spending enough on marketing." CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

The Startup Magazine

SEPTEMBER 12, 2023

Firms need digital marketing methods that work to thrive in today’s information economy. With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Create a content marketing plan that serves your company’s objectives.

Channel 130

Channel Social Media Marketing PPC 130

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Did you pay enough to acquire customers from each marketing channel?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Not Marketing. It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare.

Management 68

Management Analytics San Diego Web 68

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Customer Acquisition Cost. Setting goals comes first.

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. yet your marketing spends translates into zero net gain–or even a loss in some cases. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat.

Acquisition 49

Acquisition Cost Customer Social Media 49

ConversionXL

MARCH 21, 2017

Influencer marketing is the talk of the town right now. And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

PPC marketing can be very exciting, addictive and lethal at the same time. I still don’t understand PPC marketing well enough to this day to be able to make a killing from it like some internet marketers do, and that’s why I only do it for one of my niche content websites. Remember, I almost lost my shirt in PPC marketing!

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MARCH 22, 2011

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. From this post: Improve Search Marketing Conversion Rates through Email Registration. From this post: Improve Search Marketing Conversion Rates through Email Registration. What was the acquisition cost of each sign-up? Let's go. Lessons: 1.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up.

Metrics 28

Metrics Customer Acquisition CPA 28

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. but also trying to influence your marketing strategy. Please do sign up. Should you own or rent?

Analytics 60

Analytics Marketing Metrics Audience 60

ConversionXL

APRIL 6, 2016

Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Some of it is legit and helps you be a better marketer, but be careful and look at the data to make sure it’s not BS. Market to the 95%, too! Dooley developed the Persuasion Slide model to help market to the whole brain. Hypothesis.

Retention 48

Retention Algorithm Software Review Conversion 48